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Running head: business plan for asado cafeteria - Assignment Example

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Running head: business plan for asado cafeteria

With a target sale of 1,200,000-2,000,000 AED, Asado is focused at making our guests experience first class services as well as extensive entertainment 7 days a week. With its main operations located in Sheikh Said Road, keys to success for Asado includes creation of a friendly atmosphere, excellent services, controlling operating costs, motivated workers and effective marketing strategies. To ensure positive perception from the existing and new guests, Asado will renovate its guest rooms, modernize its kitchen and provide manual and clear menu that depicts the variety food and their respective prices. To ensure that all its objectives are achieved, Asado requires a total funding of 587,000 AED that include total start-up expenses of 167,300 AED and total assets amounting to 420,000 AED. The key markets segments include school going children, young couples, white color workers, university graduates and employees working in the informal sector. Major aspects that make Asado enjoy a competitive edge include low prices, quality services, entertainments, strong customer care and appropriate location. The expected annual variable costs and fixed costs are 300,000 AED and 177,000 AED respectively. To mitigate the challenges of raising high capital needed to especially to address variable costs, Asado has the opportunity of forming a merger with established cafeteria businesses in Dubai. Introduction Based on stiff competition in the current business atmosphere, firms that are focused at attaining a competitive edge and a strong capital have embarked on use of a business plan to strategize on how to outdo their competitors in the market. Additionally, business plan is useful not only to the managers but also to other stakeholders such as the shareholders and investors who are willing to invest in the business (Eric et al, 1993). This business plan covers the operations of Asado, a Dubai based cafeteria that specializes in international food with an aim of increasing its sales and profits as well as attaining a competitive edge in the hospitality industry. Objectives To ensure that Asado undertakes its goals with a focus to succeed in the market, it has come up with various objectives. Asado aims at controlling the costs incurred in its operations while at the same time controlling the quality of its products. Attaining the monthly and sales target to ensure adequate cash inflow to meet the short-term and long-term liabilities. Stay as a local cafeteria with quality foods that will ensure repeated purchase. To achieve an average annual sales of between 1,200,000-2,000,000 AED. To receive and service large orders from individual consumers and parties. Sales objectives In its effort to ensure the annual revenue is adequate to meet the variable and fixed expenses, Asado has come up with sales target for the first 3 years. The table below indicates its sales objectives, the gross profit and the net profits. Sales(AED) Gross profit(AED) Net profit(AED) ...Show more


Running head: BUSINESS PLAN FOR ASADO CAFETERIA Business Plan for Asado Cafeteria 28th November 2012 Table of Contents Table of Contents 2 Executive Summary 4 Introduction 5 Objectives 5 Sales objectives 5 Mission 6 Keys to success 6 Company Summary 7 Company Ownership 7 Start-up Summary 8 Kitchen design and architectural plans 8 Guest rooms and tables 8 Manuals/Handbooks/Recipes 8 Pre-opening 9 Building/Infrastructure/Equipment 9 Start-up requirements 9 Start-up expenses 9 Start-up assets 10 Start-up funding 10 Business location and facilities 10 Services 11 Competitive comparison 11 Sales literature 12 Technology 12 Market analysis summary …
Author : andersongerda
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