It may be considered a little late but most of the Christmas shopping is done in the last week before Christmas. In fact, All In London.co.uk (2012) indicates that Christmas shopping is always left for the last minute. Additionally, most of the parties will take place in the last two weeks ending with New Year celebrations. Therefore, a large quantity of ‘PowaPak’ is expected to be sold. Packaging The package that is used for a product is a powerful marketing tool (FactExpert 2012). The style of the bottle is therefore very important. PowaPak will be packaged in 250ml glass bottles. Glass bottles are used because it is environmentally friendly when compared with PET and aluminium cans. However, the cost is high in comparison to those substitutes. Nutricap Labs (2012) indicate that costs and environmental factors play a key role in the drink packaging industry. Consumers have become very environmental and health conscious and awareness is increasing in relation to the deleterious effects of greenhouse gas (GHG) emissions. Therefore, this is a major consideration in our choice. Although, aluminium cans and PET bottles cost less and are more convenient to carry around as well as to ship because of their lighter weight, glass bottles provide more benefits. A list of factors which makes bottles more beneficial when compared to substitutes includes: i. Glass bottles are recycled more than aluminium cans (Johnson 2011) ii. Aluminium products use a lot of energy in the mining process iii. The production of aluminium products have a negative impact on the ecosystem and contribute to waste (Johnson 2011) iv. Aluminium is number one in terms of being the contributor of the largest amount of GHG in the waste stream (Johnson 2011) v. Plastic bottles normally end up in landfills even though they are recyclable vi. Aluminium cans are better to use than plastic bottles because plastic bottles are made from unrefined and non-renewable petroleum (Johnson 2011) vii. Health risks are associated with the use of plastic bottles viii. Plastic bottles leach out Bisphenol-A (BPA) which is used in its production (MacLusky et al 2005) - BPA is a potent hormone disruptor which can impair the reproductive system (Johnson 2012). Even a small dosage of BPA is associated with adverse health effects such as cancer, obesity and neuro-behavioural problems (Vogel 2009). ix. Canned beer gives a metallic tastes to drink (Jim Koch n.d; cited in Johnson 2011) - The taste of a product is very important and so it is best to allow our customers to taste the real PowaPak. The aim in producing PowaPak is to ensure that it meets safety standards for all adults including pregnant and lactating mothers. Sporting enthusiasts and people engaged in sporting activities are the main target group. The ingredients will be assessed to ensure that it is safe for all while providing the required energy and nutrition. Foods in general can be harmful if too much is consumed and so the 250ml bottles are expected to meet the requirements of the majority of consumers - even those with diabetes. The drink will contain ginseng, wheat germ, lecithin, bee pollen and non-sulphured blackstrap molasses. Ginseng which has gained popularity in recent times is highly valued in the Far East (Attele et al 1999). Lecithin contains choline which is good for the brain. Bee pollen is considered to be highly nutritious and can be used to enhance energy, memory and performance (Johnson 2012). It is considered by many to be
To: Potential Investors From: Potential Entrepreneur – Name here ‘ENERGY WITH EVERY SIP’ Introduction ‘PowaPak’ is power packed and provides ‘energy with every sip’. This drink is will be on the shelf before Christmas which is one of the busiest shopping seasons of the year…
One of the primary challenges of juror selection are “preconceived ideas about the guilt or innocence of the defendant” (pg. 304). While I recognize that this is a prominent issue and would attempt to retain an unbiased perspective on the decision not to testify I also recognize that the law addresses the question of witnesses not testifying; in these regards, it indicates that, “if he does not testify or…he fails to deny or explain such evidence, the jury may take that failure into consideration as tending to indicate the truth of such evidence and as indicating that among the inferences that may be reasonably drawn therefrom those unfavorable to the defendant are the most probable?
International Association for Dental Research (IADR)/ Colgate Community-Based Research Award for Caries Prevention: This award is sponsored by the International Association for Dental Research, and the funding is provided exclusively by Colgate-Palmolive Company.
Potential employees across the globe apply all means possible to assess the applicant’s moral conduct besides relevant academic and professional background. With the advent of technology employees can Google applicants post on their face book walls or even follow their tweets on twitter accounts.
Topic: You Are an Entrepreneur Course Title: Name: Professor Name: Date: Business Plan Business Type “Beverages Shop” would be initiated with the initial investment outlay of $ 250,000 from a range of investors and lenders. As the name indicates that the business would serve a range of non-alcoholic beverages to the local customers, the entrepreneur intends to offer all types of brands and products available in the beverage industry.
According to the report economic integration of countries has not only resulted into changes in the economy but at the cultural, social, political as well as technological level also. It has been suggested that the socio-political changes occurred as a result of globalization have changed the societies fundamentally.
Setting up a business in a foreign country has many challenges; amongst them are language and culture differences that influence the business process. For this reason, this paper presents an environmental scan and SWOT analysis of Best Buy to determine its viability as a business in Chile.
Through this research, some of the questions which come up when discussing the use of Google and Face book to assess applicants by potential employees are tackled and they include; Job seekers knowledge of privacy settings, importance that employers give,
Although the beverage industry has remained considerably competitive due a range of retailers offering beverages brands and products, still there is a market capacity to entertain new retailers in the industry.
A bare stent or stent graft may be placed in the blood vessel to keep it open. They are usually placed and expanded inside the artery or vein to prop the walls open. Angioplasty and stenting are used to treat narrowing or blockage of arteries or veins in the
8 pages (2000 words)Assignment
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