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The studies referring this approach view beliefs for Service Level Agreement (SLA) indicating the future behaviour of the students as well as effective learners. The study related to normative approach enables to provide a description along with classification of the types of beliefs related to SLA (Holliday, 1994). The normative approach comprises studies which include beliefs, methodologies, and relationship among actions along with their advantages and disadvantages (Kalaja & Barcelos, 2006). The normative approach can be beneficial to accounting as a new diversified research approach emerges with the approach, which would enhance the position of accounting research along with accounting theory (Coetsee, 2010). However, the normative approach disappoints to illuminate credible understandings regarding problems related to accounting practices for social and economic factors. It is also concerned with the development of normative theories which impose standards based on theories related to quality information and relevant information about the consequences of conventional accounting system. It also reflects certain facts related to inefficiency of comparability among various financial statements due to a variety of alternative rules related to accounting. Moreover, normative accounting theories replicate various actions and processes that are approved by accountants in order to accomplish the desired goals or objectives (Banerjee, 2010). A positive approach can be defined as a determinant through which critical situations or crisis circumstances can be ignored by driving the opportunities to an expected higher level. The positive approach can also be determined through a positive drive. Positive approach also promotes the failure and success of an organisation as well (Barber, 2011). The role of accounting in positive approach can be described with respect to accounting aspects, role of accountant and impact of accounting on resources as well as people. Moreover, the approach is structured on the basis of proposition for regulators, shareholders and managers for maximising the utility. The approach is completely opposite to normative approach (Womlib, 2001). Part B Literature Review According to the observation of Belkaoui (2004), in the context of normative approach, it can be stated that accounting in relation to descriptive approach can be critically evaluated through normative methodology. Normative accounting theory justifies what should to be done rather than what it is. It can be viewed that in the professional field of accounting, a belief is widely apprehended that accounting is considered as an art which is not formalised. Furthermore, it also entails methodologies used in traditional aspects that can be considered in the establishment of accounting theory. It also justifies these facts that by coding of accounting practices. Moreover, in the context of oversimplifying, the complex nature of accounting phenomena and issues can be identified which are essentially required in order for formulating accounting theory. The methodology of normative approach can be considered in order to validate a few of the accounting practices that are required to be approved. It can be stated that among the studies provided in normative approach, Moonitz and Sprouse deserve special mention. Normative accounting theory emphasises on reference theory, thus enabling an appropriate way of making the prediction of various accounting phenomena, along with evaluating interactions amid accounting variables in the ...Show more


Normative approach, the term, was first applied by Adrian Holliday, in the year 1994, which signifies the study of culture. The studies referring this approach view beliefs for Service Level Agreement (SLA) indicating the future behaviour of the students as well as effective learners. …
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Finance and Accounting
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