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Roads and Transport Authority - Coursework Example

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Roads and Transport Authority

In this regard, the report for indicate information on the following: (1) a list of the main products and services; (2) an identification of the main customers; (3) the purpose and goals of RTA; (4) an analysis of a minimum of 4 external factors and their impact on the business activities of RTA; (5) The structure and at least 4 functions of RTA; (6) an explanation of how these different functions work together within the organisation to optimise performance; and (7) an identification of the culture of the organisation and at least 2 ways this affects operations. The official website of the RTA (2011) revealed that the organization is “responsible for planning and providing the requirements of transport, roads & traffic in the Emirate of Dubai, and between Dubai and other Emirates of the UAE, neighboring countries in order to provide an effective & an integrated transport system capable of achieving Dubai's vision & serving the vital interests of the Emirate” (RTA, par. 2). Since it is a service and governmental organization, its product is the service of providing crucial functions of road safety and effective management for the transport system of Dubai. Its main customers are all commuters and drivers of buses, taxis, inter-city transport, marine, rail, and those affected by traffic and road management and safety. Its mission is to “prepare legislation and develop integrated solutions of road systems and land/marine transportation networks that are safe and in line with Dubai’s economic development plans and the highest international standards” (RTA: mission, par. 1) with the goal of ensuring safety and smooth transport to all commuters at all times. Since the organization is focused on road safety, the external factors that impact their operations are: (1) environmental (weather conditions and disturbances); (2) political factors (changes in laws and policies); (3) economic conditions (taxes paid by the public, purchasing power, rate of infrastructure development); and (4) technological factor (updates on the IT used in systems and procedures in RTA due to external advancement; the condition and status of the vehicles). The official portal of the RTA indicated that “it is responsible for planning and executing transport and traffic projects in Dubai, preparing legislation and strategic plans, planning and constructing the Dubai Metro, developing other integrated solutions of road systems and marine networks that are safe and in line with the city’s economic development plans and the highest international standards” (RTA: profile, par. 1). The functions of planning, organizing, directing and controlling relevant legislations, rules and policies on road safety and management are crucial to ensure that there is a smooth transition and governance of transport administration. Since the RTA is a governmental organization, the culture, values, beliefs and practices of the Saudi people are manifested. The flag, king, borders, regions, population, currency, landmarks (Kingdom Center) and food have shaped the lives of this nation. The cultural traditions, values and beliefs helped them stand out as one of the largest and richest countries in the Middle East. Therefore, any celebration of the rich cultural tradition impacts the administration of traffic and road safety in terms of determining the number and route of commuters and vehicles that could possible converge in commercial districts or religious institutions, as the situation warrants. Activity B Given the scenario that one’s Executive Directors are proposing to reduce the size of the HR section, or even close the function completely. One is therefore tasked to write a short report to the Board that supports the retention of the HR ...Show more


As a new manager is starting in the Roads and Transport Authority (RTA) shortly, one is tasked to provide a report to this new-starter, so that the manager can gain some understanding of the organization in preparation for their start…
Author : julienhilll
Roads and Transport Authority essay example
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