High school
Finance & Accounting
Pages 4 (1004 words)
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As a new manager is starting in the Roads and Transport Authority (RTA) shortly, one is tasked to provide a report to this new-starter, so that the manager can gain some understanding of the organization in preparation for their start.


In this regard, the report for indicate information on the following: (1) a list of the main products and services; (2) an identification of the main customers; (3) the purpose and goals of RTA; (4) an analysis of a minimum of 4 external factors and their impact on the business activities of RTA; (5) The structure and at least 4 functions of RTA; (6) an explanation of how these different functions work together within the organisation to optimise performance; and (7) an identification of the culture of the organisation and at least 2 ways this affects operations. The official website of the RTA (2011) revealed that the organization is “responsible for planning and providing the requirements of transport, roads & traffic in the Emirate of Dubai, and between Dubai and other Emirates of the UAE, neighboring countries in order to provide an effective & an integrated transport system capable of achieving Dubai's vision & serving the vital interests of the Emirate” (RTA, par. 2). Since it is a service and governmental organization, its product is the service of providing crucial functions of road safety and effective management for the transport system of Dubai. Its main customers are all commuters and drivers of buses, taxis, inter-city transport, marine, rail, and those affected by traffic and road management and safety. ...
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