Strategy Assessment: DHL Company’s Global Strategy to Be “The Logistics Company for the World” (DHL: Corporate Portrait, 2010) Date DHL Company’s Global Strategy to Be “The Logistics Company for the World” Globalization has been the contemporary trend facing diverse organizations of today…
More aggressive competitive pressures, coupled with drastic changes in the external environment have tested global organizations’ existence in the last few decades. DHL Company has sustained diverse challenges and remained successful through time. It is the objective of this essay to proffer a strategy assessment of DHL Company, as a global organization, with the specific aims of addressing the following concerns: (1) an identification of the organization’s companywide strategy; (2) a determination of the specific aspect of the strategy being focused on; (3) the competitive advantages of DHL; (4) the competitive strategies employed; and (5) an exploration of any identified issues on global management. The analysis of the organization would be used analytical tools such as SWOT and PESTLE analysis for a more comprehensive illustration of its competitive advantage on a global scale. Brief Executive Overview The management report is designed to proffer an assessment of the global strategy of DHL to be “The Logistics Company for the World” (DHL: Corporate Portrait, 2010) where focus would be on logistics and mail. ...
tions in Asia in a move linked to the inauguration of its expanded central Asia hub in Hong Kong and the launch of its north Asia hub in Shanghai” (Wallis, 2008, p. 38). By identifying and enumerating the organization’s internal resources and the factors that influence its external environment through both SWOT and PESTLE analyses, the report would clearly indicate the viability of the global strategy to sustain leadership in the logistics industry. Short introduction to the organisation and its markets DHL Company boasts of being “an express shipping multinational company operating in diverse countries and territories around the globe” (DHL:About us, 2010, par 1). The official site of DHL revealed its “expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and 300,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements” (DHL: About us, 2010, par. 1). DHL operates in countries such as Hawaii, the Far East, Middle East, Africa and Europe, and now reached 220 countries in all. DHL’s operations focus on four major divisions such as: DHL Express (global dispatch and delivery of parcel and express shipments); DHL Supply Chain (customized, IT-based solutions); DHL Freight (national and international transport solutions); DHL Global Forwarding (air and ocean freight and a project logistics services provider operating worldwide) (DHL: Company Portrait, 2010). The incredible growth story of the organization utilized exemplary leadership, high quality of service at competitive price. The growth and geographic ...
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