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Marketing analysis - industries, trends and competition - Thesis Example
Author : nataliehuel
Finance & Accounting
Pages 5 (1255 words)
[Name of Writer] [Name of Professor] [Course] [Date] Industries, Trends and Competition Construction Industry Marketing campaigns of sophisticated contractors today emphasize the quality of the product, the value of the services, repeat business, and the invitation of, what can we do for yon today Mr…
(Charles, 100) Some of the services offered by contractors are professional services that have been traditionally offered by A/E consultants for a long time. A/E consultants, faced with contractors taking away a large slice of the professional service pie, must defend their market shares, and expand their service base. This expansion will require A/H consultants to add new non-traditional services specifically tailored to the front end and back ends of M. Charles. Congress Approves New Design/Build Law. (Civil Engineering 2006) Pg100. the project cycles. Services in these segments include financing assistance, permitting, regulatory assistance, life cycle cost analysis, operation and maintenance (O&M) and renovation services. Marketing professional and construction services in the new millennium is not a simple task anymore. Architects in the past have relied heavily on their reputation and name recognition to get jobs. Consulting engineers relied on the 80/20 rule (80 percent of business comes from 20 percent of clients), to drum-up business, and general contractors fell back on low bids in competitive bidding. (Friednian, 173) These techniques have worked in the past. ...