Marketing analysis - industries, trends and competition

Undergraduate
Thesis
Finance & Accounting
Pages 5 (1255 words)
Download 0
[Name of Writer] [Name of Professor] [Course] [Date] Industries, Trends and Competition Construction Industry Marketing campaigns of sophisticated contractors today emphasize the quality of the product, the value of the services, repeat business, and the invitation of, what can we do for yon today Mr…

Introduction

(Charles, 100) Some of the services offered by contractors are professional services that have been traditionally offered by A/E consultants for a long time. A/E consultants, faced with contractors taking away a large slice of the professional service pie, must defend their market shares, and expand their service base. This expansion will require A/H consultants to add new non-traditional services specifically tailored to the front end and back ends of M. Charles. Congress Approves New Design/Build Law. (Civil Engineering 2006) Pg100. the project cycles. Services in these segments include financing assistance, permitting, regulatory assistance, life cycle cost analysis, operation and maintenance (O&M) and renovation services. Marketing professional and construction services in the new millennium is not a simple task anymore. Architects in the past have relied heavily on their reputation and name recognition to get jobs. Consulting engineers relied on the 80/20 rule (80 percent of business comes from 20 percent of clients), to drum-up business, and general contractors fell back on low bids in competitive bidding. (Friednian, 173) These techniques have worked in the past. ...
Download paper
Not exactly what you need?

Related papers

Financial analysis of two major corporations from two different industries which are BMW and Kraft Foods
BMW was previously known as Bayerische Flugzeugwerke AG (BFW), which was established in the year 1916. Later, in 1918, BFW was renamed to Bayerische Motoren Werke Aktiengesellschaft or BMW AG. Presently, it is renowned as one of the biggest vehicle and motorbike producing organisations internationally (BMW Group, 2010). On the other hand, Kraft Foods is one of the biggest food corporations…
Impacts of market trend on marketing strategy
It has successfully developed a distribution network of over 1300 outlets in MENA region and it is one of the leading franchisee operators in the world. This business operates under the banner of most successful leading brands in the world like Pizza Hut, KFC, TGI Friday’s, Krispi Krema and Costa Coffee and Signor Sassi. The company has successfully understood the tastes and preferences of…
Retail Market Analysis
It has been observed that the retail industry of the United Kingdom is going to expand in size by around 15% in the coming 5 years. A value of around 312 billion pounds may be attained by the United Kingdom. Source: www.cbi.org.uk/./10%2007%2026%20DTS%20NACE%20note%20final. pdf The retail sector of the United Kingdom has a value of 8% of the total gross domestic product of the country. The…
Marketing analysis for Construction Forensic
Hence, we see that the construction industry has taken over a number of services that were offered by A/E consultants. The contractors have taken over a large share of the service market of A/E consultants and thus, A/E firms need to expand the services offered to retain their market shares. They need to venture into service segments such as providing financial assistance to the clients,…
Marketing analysis and forcasting
The data available is of Hughes Travel PLC monthly travel data collected over the span of January 1986 – December 2010. It consists of two variables, namely: number of overseas visitors travelling to the UK and the number of UK residents travelling abroad. The time interval of data collection for both the variables is a month. As both the variable data is independent of each other, hence, we…
Rationale for choosing the two companies and industries based on your industry and fundamental analysis
During last financial year i.e. in 2010, companies have experienced higher growth and hence, there had been higher dividend yield (Vellacott and Cruise, 2011). UK economy has been experiencing slower economic growth but it steady and expected to grow much higher by 2012. However, due to sluggish economic recovery, Confederation of British Industry (CBI) has claimed that “expected national output…
Analysis of Competition Bikes Inc.
Income Statement is one of the fundamental financial statement that provides results of revenues, earnings, and EPS (Earning Per Share). The income statement provides a consolidated view of the revenue a company earned, the expenses it incurred and its effect on the bottom line, i.e. the profit during a certain period of time. It is a mirror to the investors reflecting on company performance and…