Industry Analysis Construction Industry The Construction Industry has been evolving constantly. With the rapidly changing business environment, we see a change in the marketing tactics and strategies of these companies. Today, the marketing campaigns of renowned contractors focus on product quality, value offerings, repeat purchases, and try to communicate the value and the solution offered…
Hence, we see that the construction industry has taken over a number of services that were offered by A/E consultants. The contractors have taken over a large share of the service market of A/E consultants and thus, A/E firms need to expand the services offered to retain their market shares. They need to venture into service segments such as providing financial assistance to the clients, assistance with regulations, cost analysis of project life cycle, O&M functions, and renovation services. The situation has changed dramatically for marketing professionals and construction services providers and it is not as simple as it used to be. The shift in the project delivery system and the advances in communication technology requires the architects and the engineers to change themselves from their usual procedures of working. For example, in the past architects relied on their name and recognition whereas consulting engineers relied on 80/20 rule2 , and general contractors used to bid low in competitive bidding situations3. The A/E consultants can retain their market shares by strengthening their market niche, marketing plans that increase customer retention, and restructuring of the organization to increase flexibility in the human resource and the services offered. If we take a look at the US construction industry, it is a pretty large profitable market and the barriers to entry in the market for foreign firms are low as there have been indications that a number of foreign firms have entered the heavily civil and public works markets in California, Massachusetts, and Florida. Statistically, Construction industry is a huge one. According to the US Census Bureau, the total value of business done in 2007 was $748,4994 (in millions of dollars). Similarly, in the state of Washington, there were a total of 21,701 establishments in 2007 and the dollar value of business done was $27, 916, 1235. Construction Litigation Industry The function that Construction Litigation serves is dealing with legal disputes that result from construction projects. The disputes could result from disagreements in construction contracts and from injury claims or accidental deaths caused by ignorant behavior. In any case, construction litigation consultants are responsible for dealing with civil lawsuits involving private parties that are governed under separate rule and regulations from those of criminal prosecution6. Several new methods have evolved in the construction industry such as design/build, at-risk construction management, built-operate-transfer methods7. Difference of opinion exists on the claims and litigations under these methods. Proponents of these methods are of the view that these methods tend to bring down the hostility of the relationship between the concerned parties, hence resulting in an overall reduction in claims and litigations whereas advocates of litigation believe that despite the use of alternate methods; these methods just place the associated risks within the construction process. Consequently, there is no significant impact on the claims or litigation. On the contrary, they believe that ...
Cite this document
(“Marketing analysis for Construction Forensic Thesis”, n.d.)
Retrieved from https://studentshare.net/finance-accounting/16866-marketing-analysis-for-construction-forensic
(Marketing Analysis for Construction Forensic Thesis)
“Marketing Analysis for Construction Forensic Thesis”, n.d. https://studentshare.net/finance-accounting/16866-marketing-analysis-for-construction-forensic.
The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.
Owner? The construction industry is therefore modifying its image from a commodity market to a service providing industry. The renewed interest in the entire project cycle will present unique opportunities for A/Es and contractors to offer new services. General contractors now are marketing professional services such as design/build, construction management, financing assistance, total program management, operation and maintenance (O&M), and renovation services.
Word of Mouth 30 VIII. Viral Marketing in Czech Republic 38 IX. Conclusions 43 X. Bibliography 45 Abstract Viral marketing is defined as any technique that persuades people to communicate a marketing material or message to other people, generating the possibility of exponential increase in the exposure and effect of the message.
When the economy of a country grows the real estate segment also grows because of high correlation between the two. Construction industry moves side by side. Constructions of not only buildings is required but also the construction of the accompanying infrastructure such as roads, bridges, flyovers, other civil engineering works, architectural products and so on has to be done.
The author states that in the recent years, due to increasing competition and lower profit margins, there has been a rise in construction litigation. Another reason behind this fact would be the competitive bidding system used in private and public sectors. Saturation of the construction market caused competitors to reduce margins.
b. A need exists for a global strategy framework for firms to succeed in international competition and this global strategy framework need not emphasize producing as cheaply as possible to sell at the highest price.
c. Although globalization offers
Take for instance, to prevent the influenza virus, which if it affects somebody, quarantine is advisable to keep all fluids from the body especially the nose and the mouth monitored so that they do not get to others.
As the societies are digitally involved in these changes, organizations followed their audience influenced by the new enterprises and new mediums. This required a new approach to being connected to their audiences: Organizations went digital.
Digital Marketing has therefore
The market is the rural population in Columbia who has little access to banking and internet services owing to their location. This makes them incapable of receiving cash and online money transfers from friends and relative abroad. ServiKali aims
5 Pages(1250 words)Thesis
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Thesis on topic Marketing analysis for Construction Forensic for FREE!