This paper analyzes the unique e-business model perpetuated by Ebay with respect to conceptual frameworks like Porter’s five forces model and value chain analysis. The findings reveal both the competencies of Ebay and the surrounding factors which favored the growth of EBay’s business model, owing to the need of speed, access and frequency of information managed in the industry. Recommendations follow at last to highlight few of the threats and means to overcome them. Introduction The selection of the topic is very relevant and significant in relation to the increased popularity of electronic means of transactions and trading platforms being devised. Company chosen also reflects careful consideration in this regard because Ebay holds the recognition of being the first ever organization to use information systems as its competitive weapon after the dismal performance of Dot.com. While selecting the frameworks to analyze, both external and internal environment have been taken care of. Porter’s five forces model helped develop better insights about market forces which shaped up the creation of such a business model and value chain analysis helped understand the techniques and strategies implemented by Ebay in turning the industry attractiveness factors to its advantage. Use of journal articles from Harvard business review made the work more interesting and valuable as deep level understanding came from expert’s opinions and observations. Overview of organization- Ebay Ebay holds the accredition of being the first online marketplace for buyers and sellers to trade online. Transcending from traditional business practices, the core philosophy and positioning statement of Ebay lies in providing a common platform for diverse buyer and seller communities worldwide to transact and achieving a breakthrough by automating the brick and mortar presence of trading. The essence of e-commerce has been realized and absorbed more seriously by Ebay than any other online retailer. It presents an example of deploying and using information systems to its competitive advantage because of the primary components of managing information systems in place. From developing technological tools and components to providing for customer support and care, technology stands at the heart of EBay’s corporate strategy. Even regulatory compliances and IT policies are standardized and adhered to which demonstrates the pure professional attitude of Ebay in adopting information technology as the driver to its Numero Uno status. External environment analysis To establish the uniqueness of e-business model of Ebay through the use of information systems, it is first essential to look at the surrounding factors and their impact on the general industry practices where Ebay has placed itself differently. Porter’s Five Forces Power of suppliers- The field in which Ebay operates is crowded by limitless number of suppliers because online auctioning and internet based buying and selling business has thrived leaps and bounds in the recent years. All the major competitors of Ebay namely Amazon, Yahoo and even Dell has forayed into internet world to offer and sell their products. However, distinguishing factor in this industry is the availability of own warehouses which saves a lot of expenditure and offers cost effectiveness. While Ebay has developed the market of
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