However, the region has a lot of untapped potential towards offering more quality and increase revenues through a few unexplored avenues. The Yorkshire region is home to some beautiful landscapes and a vast countryside that can offer numerous opportunities for visitors to experience nature (Beeton, 2010). Tapping the tourist element in the rural countryside will also be economically beneficial to the local communities besides providing them a unique opportunity to showcase their tradition and culture. Any development of eco-tourism in coordination with these local communities must however be implemented through a sustainable framework that can ensure long-term growth and prevent any damage to the local environment. Key Drivers and Objectives ‘Rural tourism’ is a relatively new concept in the United Kingdom (UK) whose importance and growth potential were recognized by the government. Grants such as the ‘Yorkshire Forward’ are available to individuals and firms that aspire to develop a tourism related business in the rural parts of Yorkshire. The ‘Yorkshire Forward’ grants are offered through the RDPE (Rural development program for England) (Hall, 2010). The grant program was initiated after an extensive research by the RDPE which sensed the need to enhance the quality of tourist facilities and accommodation available in the rural regions of Yorkshire. Grants can fund up to 50% of the total cost of such projects up to a maximum amount of ?25,000 upon fulfilling a few conditions (Goodall, 2008). The key focus is to improve the standards of serviced accommodation, self-catered hotels and rural pubs by introducing new bedrooms of better quality or upgrading any current facilities that may help the business develop further. Any such initiative must help develop a long-term relationship with customers so that they may prefer to visit again, thereby improving the prospects of the regional economy. From a macroeconomic perspective, the importance of tourism in Yorkshire’s economy cannot be underestimated. The sector contributed over ?5 billion in 2008, with over 90% of the visitors originating from the UK. Amongst these tourists, day visitors contributed around 45% of the revenues while the rest was contributed by staying tourists. International tourists also accounted for ?400 million in revenues (Holman, 2008). The peak season for tourism is summer although trips to the countryside can be organized throughout the year. Another important segment that could prove beneficial for rural tourism is business tourism, which constitutes over a quarter of tourism in Yorkshire. Beeton (2005) says that events such as corporate meetings and conferences can be organized in the countryside and promoted effectively as a low-cost and environment friendly alternative to conventional solutions. There are however several issues and risk factors that must also be evaluated and minimized efficiently to embolden the confidence among tourists regarding rural Yorkshire. While the rural parts enjoy a dense road network in terms of connectivity, accessibility through air is relatively underdeveloped. Improving international connectivity and encouraging tour operators is an important consideration if rural tourism is to become a popular success. Local airports like the Leeds Bradford and Robin Hood must be upgraded as required to cater to domestic and overseas travelers and connectivity from these airports to any part of the Yorkshire region must be improved (Coles, 2008). Occupancy rates in rural Yorkshire are also lower than the regional or national average (at 60% and 82% respectively) (Spencer, 2008). Thus, any promotional initiatives and development projects must consider the aspect of improving
The primary goal of this research project is to enhance the tourism sector in Yorkshire and improve its position as a leading tourist destination within England. Recent investments into the sector by the local government are projected to increase the number of tourists beyond the national average…
Research studies indicate that there is direct relationship between FDI and financial markets. According to the research studies, structural changes in financial markets have been used in attracting FDI. The general view is that stock markets have been established with the main reason of intermediating funds towards investment projects (Hui and Margarida 210).
There are many advantages that are brought about by tourism. First, the creation of hotels, golf parks, casinos, and other such entertainment facilities provide a lot of employment opportunities for the local populations.
Impacts of Online Communication and Social Media on Travel and Tourism Marketing.Online communication has been a reliable mode of communication for travel and tourism sector. The tourism industry depends on the online communication to market various organizations and provide resourceful information to tourists.
The purpose is a descriptive review of Beijing's marketing strategy, as it is part of the public policy marketing strategy prior and during the 2008 Olympics. The qualitative research explores secondary resources, the Beijing Municipality and other publications directly related to Beijing, China's marketing decisions.
He has to act now to postpone the natural catastrophe. We can all start right at our doorstep, in the country sides, in our homes, or to a few, small establishments or cafes in the suburban areas of our towns and cities that promote environmental protection and preservation.
According to Concepcion (2006), the Macau Gaming Inspection and Coordination Bureau reported that Macau's casino revenue in 2005 amounted to about US$5.84 billion, up 11.3% from 2004. Asia-Pacific Markets has forecasted that Macau's casino revenue will grow up to about US$7.22 billion in 2006.
Organization of festivals can act as leverage in attracting more tourists. Festivals make people visit the place and stay there throughout the duration of the festivals. Festivals also encourage people to
From the analysis, the market at Moorfoot area is very promising.
Consequently, the market is likely to reward the investors very heavily. Despite the numerous things that may cause the market to fall below the expectations, the general income
It has two components, a foreign currency and a domestic currency, and can be indirectly or directly quoted. Exchange rates play a crucial role in the level of trade of a country, which is vital to free market economy around the globe (Piggott &
10 pages (2500 words)Coursework
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Coursework on topic Yorkshire Tourism Investment Research for FREE!