Marketing plan for british airways short haul flights - Coursework Example

Only on StudentShare

Extract of sample
Marketing plan for british airways short haul flights

This highlights the need for business organizations to induce greater efficiency in their business process. The present study would focus upon the marketing strategies of British Airways with regards to short haul flights. The choice of the topic assumes significance considering that short haul flights constitute an important part of the business areas for the organization. The following sections would conduct an analysis of the marketing strategies of the firm that would help it to achieve success in the particular business segment. Market Analysis The recent economic crisis had imposed a very crucial blow to the business prospects of the participants of the airline industry. The dip in the levels of disposable income coupled with cost cutting measures taken by business organizations had a heavy impact on the revenue and profit margins of the participants of the airline industry in UK. A report published by the House of Commons in UK states that an approximate 225 million individual passengers and 2 million tonnes worth of goods used the aerial route for transportation. ...Show more

Summary

Marketing plan for British airways short haul flights Table of Contents Marketing plan for British airways short haul flights 1 Table of Contents 2 Introduction 3 Market Analysis 3 Customer Analysis 4 Marketing Objectives 4 Marketing Strategies 5 Market Penetration 6 Product Development 6 Market Development 6 Diversification 7 Conclusion and Recommendations 7 References 8 Annexure 9 Introduction Airlines are considered to be one of the most vital aspects of business organizations and individuals alike…
Author : srau
Marketing plan for british airways short haul flights essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Marketing plan for british airways short haul flights"
with a personal 20% discount.
Grab the best paper

Related Essays

Leading in a changing world
This is done in order to help deliver the core business of the institution in which they are working for. Teamwork participation is able to promote and deliver the core business as a team can foster better understanding of decisions as the team members participate in decision making.
10 pages (2500 words) Coursework
Marketing Plan
This brand is for health conscious people who are very concerned about their calorie count and nutritional value, of whatever they eat or drink. VegShot is perfect for weight-watchers as it contains NO sugar, zero calories, negligible acid content and rich flavors when compared with normal carbonated drinks available in the market.
2 pages (500 words) Coursework
Micro and Macro Economics Analysis of British Airways
The company has been propelled to greater heights by the good managing performances, which have consequently enabled it to develop to what it is today. In addition, the British Airlines Company is one of the best companies in the aviation industry. It is now a dominant player in the aviation industry, having managed to withstand competition from other airlines, especially the low cost airlines.
6 pages (1500 words) Coursework
Short Haul V/S Long Haul Airlines
“Short Haul V/S Long Haul Airlines”. Why is it easier to set up a short haul low cost airline compared with long haul low cost airline? Short hauls are the domestic flights, which have the departure and arrival airport in the same country they cover the distance of approximately 800 km within 1.5 hours.
8 pages (2000 words) Coursework
The promotional strategy of British Airways
Throughout this assignment it has been the intention to be independent in the processes and results. The analysis on the Ansoff Matrix as well as the 4P’s , it analysis the customer service and how vital it is for British airways . it thus can be concluded that , on the base of the given literature BA has a strong promotional strategy , this strategy keep it customer loyal to it
28 pages (7000 words) Coursework
British Airways Coursework
A brief review of the business performance of British Airways is also intended. This will provide an insight of the robustness of the management techniques of the company. To this effect, the growth in revenue over the last few years will be considered. The paper is structured with a brief profile of the company as an introduction which is followed by descriptions of each of the crises mentioned above.
40 pages (10000 words) Coursework
Marketing Plan
This paper presents a brief marketing plan for Auto Tech Associates considering major parts in the plan such as mission and vision statement, marketing objectives, core competencies and competitive advantage.
5 pages (1250 words) Coursework
Unit 2 - Business Resources, Unit 20 - Managing Physical Resources in a Business Environment, Unit 16 - Human Resources management in Business
The current paper considers Virgin Atlantic airlines one of the most reputed airlines of the world and carries a discussion on several aspects of a company like, recruitment documentation, required
40 pages (10000 words) Coursework
Marketing Plan
Although Jade is yet to be launched, the shop prospects greater-than-anticipated demand for its perfumes, and the survey research as indicated that the target market of perfume customers would like to
12 pages (3000 words) Coursework
Marketing Plan
Although Jade is yet to be launched, the shop prospects greater-than-anticipated demand for its perfumes, and the survey research as indicated that the target market of perfume customers would like to
12 pages (3000 words) Coursework
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT