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marketing plan for british airways short haul flights - Coursework Example
Author : srau
Finance & Accounting
Pages 5 (1255 words)
Marketing plan for British airways short haul flights Table of Contents Marketing plan for British airways short haul flights 1 Table of Contents 2 Introduction 3 Market Analysis 3 Customer Analysis 4 Marketing Objectives 4 Marketing Strategies 5 Market Penetration 6 Product Development 6 Market Development 6 Diversification 7 Conclusion and Recommendations 7 References 8 Annexure 9 Introduction Airlines are considered to be one of the most vital aspects of business organizations and individuals alike…
This highlights the need for business organizations to induce greater efficiency in their business process. The present study would focus upon the marketing strategies of British Airways with regards to short haul flights. The choice of the topic assumes significance considering that short haul flights constitute an important part of the business areas for the organization. The following sections would conduct an analysis of the marketing strategies of the firm that would help it to achieve success in the particular business segment. Market Analysis The recent economic crisis had imposed a very crucial blow to the business prospects of the participants of the airline industry. The dip in the levels of disposable income coupled with cost cutting measures taken by business organizations had a heavy impact on the revenue and profit margins of the participants of the airline industry in UK. A report published by the House of Commons in UK states that an approximate 225 million individual passengers and 2 million tonnes worth of goods used the aerial route for transportation. ...