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internet retail marketing
Finance & Accounting
Pages 9 (2259 words)
Critical Analysis of “Retailer adoption of the Internet” 1. Introduction The advent of computers has caused revolutionary changes in almost all fields of life. The mode of businesses has also changed significantly due to the integration of information management systems and the inception of internet.
The paper has been written by Cathy Hart, Neil Doherty and Ellis-Chadwick. The two main aims of the paper are: To investigate the role of internet in the retailing business in UK and the different services that can be offered via the internet. To investigate the current size and scale of online retailing, along with the potential growth in the future. 2. Critical Analysis The research paper includes an extensive research study on the respective topic. The authors provide the readers with relevant research findings from available literature and the results of their own research regarding numerous UK retailers’ websites. The authors have based the success of online retailing on a diverse range of factors that shall be evaluated individually in the paper. They have also repeatedly compared the online retailing trends with those present in US; such comparisons seem futile due to the differences of culture and market segments. The concern about different demographics between both the regions has also been mentioned by the authors but it doesn’t cease the continuous comparisons with the respective region. In the beginning of the paper, the authors include useful research findings about the views of other researchers regarding the acceptance level of internet in the domain of online retailing. ...
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