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Health Care Industry - Coursework Example

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Health Care Industry

This has led to a reputation that is based on the specific types of health care plans and the options available to assist with those who are in need of health care (Humana, 2011). Humana began in the 1960s by providing assistance to those who were living in nursing homes. The beginning in 1961 included two owners, Wendell Cherry and David Jones, deciding to build a nursing home to assist those in need of extra care. Within seven years, the nursing homes had grown to over 40 facilities available for seniors in need of various levels of assistance. By the late 1960s, the need for nursing homes changed, specifically because of the introduction to Medicare and the extra assistance from hospitals. By the 1970s, the focus was to provide extra assistance for living as well as to provide needed resources for those who were in hospitals. This expanded with the acquisition of America Medicorp that was based on adding special care. It wasn’t until 1984 that health plans and insurance were offered to assist a diverse population of individuals. By the 1990s, the company was known for its strong reputation among doctors and patients, as well as the several packages available for diverse needs in health care (Humana, 2011). Today, there are several products and services offered by Humana. The strongest plan is the Medicare option, which began in the 1970s following the ventures in nursing homes. The main health insurance follows this, known as Humana One. This particular brand is known for offering several comprehensive plans for individuals, families, businesses and those who have special needs. This is also divided into alternatives for dental and vision as well as for life and supplemental insurance. Human also offers home delivery for assistance, known as Right Source RX. This is combined with the Humana Pharmacy Solutions, which incorporates the best clinically proven medicines that patients need at all levels. There are also special programs for veterans and military officials, specifically which provides different types of pharmaceuticals and assistance in insurance (Humana, 2011). The growth of Humana in the health care industry has also led to branches in the business for various ventures. A Humana Foundation has been established, specifically which is based on providing health solutions for those that are in need of assistance. The focus is to offer education, training and assistance to build healthy communities. This is a part of the social responsibility that Humana has introduced to various communities. Within this are healthy concepts that are applied, such as the B-Cycle, a community initiative to get more individuals biking to work for better health in the environment and of the individual. This is followed by the Humana Games for Health, used as a way to increase activity in communities while building responses among those that are interested in health. These specific concepts are currently used as the main components of services that Humana is using to give back to the community for building and sustaining health (Humana, 2011). The background of Humana is compliant with the current trends that are associated with the industry sector. Today has several areas that are beginning to grow and offer more to those in health care. New and emerging technologies are providing more health options to individuals in need of assistance. Higher amounts of quality and payment reforms are also being noted. Currently, consumers ...Show more

Summary

SID; Module (102KM); Course (BIS, BIT etc) Surname; Firstname. Business Information The ability to assist those who need health care has been the main objective of a variety of businesses. One leading business in the industry of providing health services is Humana…
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