We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Consumers and Markets - Coursework Example

Comments (0) Cite this document
Consumers and Markets Executive Summary Sony’s PS3 (PlayStation 3) experienced multifarious problems such as high cost, delays and shortages of components among others. Its major rivals include Microsoft’s Xbox 360 and Nintendo’s Wii. The main competitor for Blu–ray is HD DVD…
Download paper
Consumers and Markets
Read TextPreview

Extract of sample
Consumers and Markets

Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 PRESTCOM Analysis 5 Political 5 Regulatory 6 Economic 6 Social 7 Technology 7 Competitive 8 Organisational 8 Marketing 9 SWOT Analysis 10 Strength 12 Weaknesses 12 Opportunity 13 Threat 13 Conclusion 14 References 15 Bibliography 16 Introduction The computer games market in the entire world is worth about 27 billion USD in a year and it is experiencing a rapid growth. Sony entered into gaming market in the year 1994. The concept of PlayStation was originally discovered by joint partnership of Sony and Nintendo in late 1980s. However, when they wanted to announce their new hardware, Nintendo re-read the earlier contract and found the agreement to be unsatisfactory. Thus, Sony Corp. began working on their previous research and developed the PlayStation. Hardcore gamers are the major customers of PS3. The PS3 targets customer, who are usually 15 to 30 years. As the PS3 support the Blu–ray, secondary customers are also interested in PS3 because of its HD video quality (Brainmoats, 2008). PRESTCOM Analysis PRESTCOM analysis of Sony will help in analysing the external factors of their business. It helps to understand the new legislation and regulation of government, various business restrictions, and laws relating to tax, VAT, social change and technological factors. It is also used for market analysis. This will help the company to run the business properly. Company can develop new strategies according to the changes in business environment and develop productivity as well. The company can advertise their products and promote their brand. PRESTCOM analysis helps the company to predict the near future condition of business by using political, regulatory, social, economic, technological, competitive, organisational and marketing factors (Maqsood, 2010). Political Political factors consist of the laws of government and pressure group. It affects the company and company’s business in a provided market environment. The policy and rules of government can affect the productivity of Sony Corp. Sony Corp. must need to take permission from the government of a country where it is manufacturing its products. Sony Corporation must develop new innovations to stay ahead of its competitors. Many global policies and laws can affect the company’s regular operation. Government of any country can change or enact various trade restrictions which can make it difficult for products of Sony to survive in the industry. It can change the way Sony works. Government can raise various tax rates such as VAT, Sales tax, Income tax, minimum wage rates, which can hamper the company’s sales. Therefore, the company must prepare for any kind of circumstances (Maqsood, 2010). Regulatory There are various rules and regulations which can affect the company’s productivity. These are: Trade and Business restriction, Returning of product and Warranty regulations. Employment law is also an important factor. It can determine the cost of the product in a specific country. Appreciation of currency plays a significant role in company’s business. For example Sony’s hardware sales decreased because of appreciation of ... Read More
Cite this document
  • APA
  • MLA
(“Consumers and Markets Coursework Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/finance-accounting/20876-consumers-and-markets
(Consumers and Markets Coursework Example | Topics and Well Written Essays - 2000 Words)
“Consumers and Markets Coursework Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/finance-accounting/20876-consumers-and-markets.
  • Cited: 0 times
Comments (0)
Click to create a comment
Hence, there has to be some sort of connection or link between these individuals or firms in order to achieve their goals and make sure money is utilized in the most effective way possible. Defined simply, ‘financial intermediation is a process which involves surplus units depositing funds with financial institutions who then lend to deficit units.’ (Gwilym, 2011) There is a clear difference between banks that operate as financial intermediaries and non-bank institutions that also operate as financial intermediaries.
6 Pages(1500 words)Coursework
Financial markets
Preparation of a balanced portfolio using broad market index funds is one of the most effective and simplest ways to prosper and diversify over the long term. The main underlying objective of an asset manager in offering a balanced portfolio to his clients is to increase the return from the investment made by the investor when all the elements of a portfolio is providing same risk or is to select a portfolio which would yield minimum risk when the return generated from the portfolio is constant.
3 Pages(750 words)Coursework
Critical evaluation of the impact of the global financial crisis on worker migration
Some parts of the world were hit more than others. This resulted in worker migration among other consequences such as: the financial losses estimated in billions, large companies achieving resounding fails, increased government debt and rising unemployment, and a significant decline in economic activity (Morris 2008, p.
9 Pages(2250 words)Coursework
Power markets
Suppliers approximate demand of electricity for the approaching half hour and convey the required load of electricity to the generators. A contract
6 Pages(1500 words)Coursework
Maxxium have approached you as a consultant inviting you to re-establish After Shock as the alternative challenging shot to other high ABV brands with a message that is distinctive and relevant to your chosen target consumers
The following report takes a re3commedation role in the combination that will constitute the ideal marketing mix. The marketing mix will focus on the changing consumer taste as well as the stiff competition that
8 Pages(2000 words)Coursework
Discuss the findings of the OFGEM report with regards to the UK energy market; and discuss if more competition between the big six UK energy firms may benefit UK consumers
Sources such as coal and natural gas are nonrenewable and therefore exhaustible. Energy production and supply has been very expensive across the world in the recent past. The increase in the production and supply costs has led to the
6 Pages(1500 words)Coursework
An Analysis of the Current Developments in International Advertising Regulation and its Impact on International Marketing Strategies and Consumers across International Markets
Additionally, international marketing is inclined towards to achieving the objectives of the organisation along with expanding business internationally (Yucel & Dagdelen, n.d.). To be
12 Pages(3000 words)Coursework
Economies, Markets and Strategic Decisions
Primary, the G7 group, is made up of seven countries whose economic issues are exemplary. It consists the United States of America, Canada, Germany, France, United Kingdom, Japan, and Italy.
12 Pages(3000 words)Coursework
Economies, Markets and Strategic Decisions
According to the reports from International Energy Agency, since the oil crisis of 1973 the demand for oil has been increasing at an exponential rate, as a result
12 Pages(3000 words)Coursework
Speculative markets, finance
Such an idea guarantees a profit. If the puts were Americans, then their price differences could not exceed the differential exercise prices, however, if does the speculator would arbitrage in the
3 Pages(750 words)Coursework
Let us find you another Coursework on topic Consumers and Markets for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us