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SWOT Analysys - Coursework Example

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SWOT Analysys

The legendary growth of the organization is manifested in extending the scope of operations into more than 220 countries world wide with 300,000 employees working through four specifically defined lines of operations: express, freight forwarding, supply chain and mail. In 2002, DHL was consolidated and owned by Deutche Post World Net but retained the famous corporate and brand name. The mission of DHL is to provide excellent customer service in the field of international express transport and logistics and to achieve is goal of being the logistics company of the world (DHL: Strategy, 2011, par. 2). Management strives to achieve this mission by adhering with strict standards of quality and ethical responsibility of preserving and protecting the environment as they utilize various resources effectively and efficiently. II. Organizational Strengths and Weaknesses A. Competent Leadership and Managerial Expertise One of the strengths of DHL is its pool of competent, qualified and diverse leaders who are deemed experts in their respective fields of endeavor. This is a distinctive competence because as it operates in various parts of the world, strong leadership drive and potentials are honed through various incentives and strategies that promote “self-initiative among our employees through such activities as idea management, reward individual performance and attach great importance to team spirit. The First Choice Program, a critical pillar of our growth strategy, is designed to achieve systematic performance improvements at the interface with the customer” (DHL: The Group, 2011, par. 1). By motivating, developing and maintaining its diverse pool of personnel, their skills are effectively harnessed towards achievement of its corporate mission and goals. B. The Ability to Steer Growth in Strategic Locations DHL had been successful in identifying strategic locations around to world to expand its operations on a global scale. The study conducted by FAI Consulting Services (2009) revealed that “the company has employed cross-functional teams around the world to plan, design, and manage facilities” (par. 4). In a span of 4 decades, the number of global partners dramatically increased by enhancing “its expertise by purchasing other leading logistics companies, e.g. 1999 acquisition of Danzas, 2004/2005 acquisition of 88 percent of shares of Indian express company Blue Dart, end of 2005 acquisition of Exel” (DHL: Facts and Figures, 2010, par. 6). C. Tendency for Complacency A study written by Apostolopoulos, et.al. (1998) indicated that there is an eminent weakness facing corporate employees as they manifest tendencies for complacency. The rationale for this is the market leadership prominently gained by DHL over the years. The exemplary working environment accorded personnel job satisfaction level that gave them benefits they deemed were more than expected and therefore should not be challenged nor disrupted. The organization can minimize this weakness through more challenging performance evaluation and appraisal programs that gauge their work attitude and apply appropriate sets of rewards and penalties as deemed necessary. 2. Discuss how the organization can minimize this weakness. D. Reported Poor Customer Service In sites that reveal customer complaints, DHL customers were objecting the poor customer service manifested ...Show more
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Summary

SWOT Analysis: DHL Date DHL I. Organization History, including a Mission Statement The history of the organization originated in 1490 where the official website revealed that the roots of the postal system originated from Franz von Taxis, who is considered its founder (DHL: History, 2011, par…
SWOT Analysys
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