Got a tricky question? Receive an answer from students like you! Try us!

Sustainable Marketing - Coursework Example

Only on StudentShare
Author : rowlandsporer

Summary

Table of Contents Pg. No.s Introduction 1 Definition and meaning of sustainability marketing 1 Reference to and different terminologies in use 2 Critical literature review of sustainability marketing 2 Issues in sustainability marketing 3 Efforts taken by companies to resolve the issues 5 About General Motors 7 Financial Analysis of GM 8 Other Case Study 9 Conclusion 10 Introduction: Marketing is a simple process of providing value to the customers in consideration of some economic value…

Extract of sample
Sustainable Marketing

G. & Ensor. J., 2005) The current report throws light on such recent burgeoning issues of marketing called the sustainability marketing which attempts to maintain the relationship of providers and customers traditionally but while adhering to numerous complications. The firms need to keep in mind the simple equation of gaining advantage through providing goods and services to their customers. They should never lose its ends even though they are put into complications so as to maintain the profitability and future sustenance of the firm. The criticalities they face in such a run of employing sustainability marketing and still remaining profitable is the discussion topic of this report. Ultimately, it is explained that branding of the firm’s products is the sole aim for which the firm needs to perspire to achieve all its sustainability and profitability goals. Definition and meaning of sustainability marketing: Also known as green marketing, its emphasis is on the stewardship of environment. ...
Download paper

Related Essays

Is the Fiscal policy of India Sustainable?
The staggered recovery in the economy has apparently terminated the growth dynamics of major industrialized economies and the developed nations. The declining growth rates of the household and the shyness of the business market has been adversely affecting the world trade and the employment scenario simultaneously. The huge funding requirements of the banks and the sovereigns can be also regarded as one of the major problems of these nations. On the other hand the emerging and the developing markets in the global platform at the same time are growing at an accelerated rate2. Similarly one of…
60 pages (15060 words)
Viral Marketing
This essay discusses how this kind of marketing is theorised and viewed. It considers various components of this marketing practice that organisations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. The essay concludes that virtually all organisations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organisational tool. This essay discusses the various components of viral marketing, such as buzz advertising, word-of-mouth, e-communications, and others, in order to…
45 pages (11295 words)
marketing plan for british airways short haul flights
This highlights the need for business organizations to induce greater efficiency in their business process. The present study would focus upon the marketing strategies of British Airways with regards to short haul flights. The choice of the topic assumes significance considering that short haul flights constitute an important part of the business areas for the organization. The following sections would conduct an analysis of the marketing strategies of the firm that would help it to achieve success in the particular business segment. Market Analysis The recent economic crisis had imposed a…
5 pages (1255 words)
Innovation (topic is FairTarde Organization) subject is marketing
Ethical issues 12 6. Main Analysis and findings 12 7. Conclusion 18 8. Recommendations 19 9. Annexes 20 9. References 23 Fair Trade: An Industry Analysis and the Future of The Music Industry In UK 1.0 Introduction Fair Trade makes a powerful case for how innovation brings forth a model that shifts innovative practices that were unthinkable before. This organization has transformed an innovative idea on how to help producers in developing countries make better trading conditions and promote sustainability. This report is based on external, industry and brand analysis of Fair Trade in the UK…
17 pages (4267 words)
Marketing strategies
In order to find the strategies and evaluate the factors which will help Murgitroyd to grab the market share at China and expand their business in the next 24 months the company’s strength, weakness, opportunities and threats are evaluated which will help the company to implement their strategies successfully. The global market opportunities are assessed by finding the sales potential in the market. The foreign market sustainability of the products is also needed to be done to find whether the product is suitable for the target market or not. Screening the potential market is the next step…
16 pages (4016 words)
Global Reporting Initiative and Sustainable Reporting
The increase in regulatory scrutiny, the emergence of new standards and the heightened interest on the part of public and private policymakers are the reasons why sustainability reporting becomes imperative for organizations today. To demonstrate this, this paper will explore one of the most widely recognized sustainability standards, the Global Reporting Initiative. Reporting Standard The Global Reporting Initiative was established in the year 1997 and sponsored by the Coalition for Environmentally Responsible Economies; the Global Reporting Initiative (GRI) was formed for the purpose of…
8 pages (2008 words)
(Sustainable investing)Your task is to select a sustainable stock index (DOW JONES) (http://www.sustainability-index.com/) and c
These qualities have made the investment in Dow widely recognized and acceptable worldwide. Later in the paper we compare data of other indexes and make inference in their regards. Comparison This investment has a stable foundation and has massed a huge market share world wide. The Dow Jones Industrial Average was crafted by Dow Jones & Company co-founder together with Editor Charles Dow of Wall Street Journal. The index was developed to assess the performance of the industrial segment of the U.S stock market. Dow initially developed its Transportation Average & then after initiated the Dow…
14 pages (3514 words)