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Sociological Media Analysis - Coursework Example
Finance & Accounting
Pages 4 (1004 words)
The Use of the Equity Theory and the 4 Stage Model in The Television Series "Family Guy" INTRODUCTION Ironically as though it may seem Family Guy explores different unconditional relationships. The unconventional matching principle is that each relationship has a cost and reward…
Roles are reversed to personify dogs, as though we care, and how mothers must feel to have to clean up after their babies. The cost is picking up the poo, the reward is taking the baby for a walk. We as an audience do not have to understand why they are matched. The whole series are based on such anomalies. This paper will develop the Four Stage Model and Equity Theory and show how they apply to this series. The Social Exchange Theorist use both the Four stage Model and the Equity Theory as they both depend on the relational dyad of two people, or in this case two beings which create interpersonal resources: rewards, costs, and reciprocity. The resources can be symbolic and, or material. (Thibaut & Kelley 1959). The Equity Theory of Walsfer, Walsfer and Berscheid (1978) went one step deeper to explain one on one relationships.. Rewards, Cost and an addition variable of comparison and an element of fairness. Family Guy has all the element but the joy is that the concept of normal role models does not exists. Social Exchange between two people implies that Rewards and Costs are an integral part of the relationship. Rewards are defined as an interchange of resources between the couple which bring gratification and pleasure. Costs are defined as a missed opportunity, or exchanged resources that result in a loss or punishment (Thibaut & Kelley, 1959). ...
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