StudentShare solutions
Triangle menu

Marketing analysis and forcasting - Coursework Example

Nobody downloaded yet

Extract of sample
Marketing analysis and forcasting

The data available is of Hughes Travel PLC monthly travel data collected over the span of January 1986 – December 2010. It consists of two variables, namely: number of overseas visitors travelling to the UK and the number of UK residents travelling abroad. The time interval of data collection for both the variables is a month. As both the variable data is independent of each other, hence, we have two univariate time series. The data does not depict a particular trend. Analysis of UK Residents Time Series Figure 1 of appendix A shows the month wise distribution of UK residents travelling abroad. The graph shows that highest number of UK residents travel abroad during the months of August, September, and July. The graph shows that August has had highest number of UK residents travel abroad and it has happened consistently for the past 25 years. Similarly, figure 2 of appendix A shows the cumulative data on UK residents travelling abroad on a yearly basis. The data shows a steady rise in the number of UK residents travelling abroad with the highest being year 2010. Figure 1 in appendix A also depicts that UK residents travel least during the months of December, January, February. ...
Figure 4 of the appendix shows that the rate of Overseas UK travels has risen considerably from the previous years and it was the highest in 2010 from the past 25 years whereas the years 2007-2009 saw the lowest travelling statistics. This probably has to do with the recession and the credit crunch during these years. Figure 5 displays the overseas travelling statistics distributed over the 25 years. The graph clearly shows that not once in the period of 25 years, the months of July and August have never seen a decline in the number of overseas travellers as compared to other months. Moreover, the graph also shows that as the years 2007-2009 were an all time low for overseas travellers, the number of travellers declined to their lowest during the July-August of these years as well. Forecasting Methods Several forecasting methods have been developed over the years and each of them have their advantages and accuracy. We have chosen the two most basic and common forecasting models: exponential smoothing model, and ARIMA Model. Exponential Smoothing – This method is most common forecasting method for different types of time series data. It was developed by Brown and Holt. A basic approach towards time series modelling is to look at each observation as the combination of a constant and an error term. The value of constant would vary with time but is constant in a short interval of time. One way of modelling this is to assign greater weight to the most recent values of the constant as compared to the older observations also termed as moving averages, which is the basis of simple exponential smoothing. Following is the formula of simple exponential ...Show more


Hughes Travel PLC Forecasts for the year 2011 Type your name here 4/29/2011 Table of Contents Table of Contents 2 Analysis of the Time Series Data and its Structure 3 Forecasting Methods 4 Forecasts using the ARIMA Model 7 Error Measures 8 References 10 Appendix 11 Time-Series Analysis 11 Exponential Smoothing 16 ARIMA Model 19 Analysis of the Time Series Data and its Structure A time series is the combination of observations recorded sequentially over time…
Author : cielo33
Marketing analysis and forcasting essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"Marketing analysis and forcasting"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The first step is to register your business and establish as many references as possible. Thee next general step that should be taken is to first register your business as a supplier with the appropriate agency (Municipal, state, federal etc). After this point you (As a supplier) should search for possible published opportunities and should an opportunity that fits your product or service offering become available then you can begin the actual tender preparation.
2 pages (500 words) Coursework
In order to improve the accuracy of the collected information, the management must ensure that they have collected information from different part of the region without any bias. Similarly, the competitors may try to misrepresent the outcomes of the survey by the excessive employment of advertisements for their products.
2 pages (500 words) Coursework
The major goal of the organization is to offer consumers great products and services at unbeatable prices with discounts ranging from 50% to 90%. This is its greatest strength as it seeks to build its market share of the online retail market. From the online presence and presentation’s typical customer would be an internet savvy individual anywhere in the globe where the company has local partners.
1 pages (250 words) Coursework
Marketing Management Case Analysis Metabical
Competitors, the prevailing market conditions, company’s internal strengths and abilities along with its weaknesses and threats will be explained in the SWOT analysis which will follow the Situation Analysis. Besides that, the brand communication strategies of Metabical will be formulated with a Positioning Statement/Tagline and a Positioning Map, setting the Unique Selling Preposition of the brand of Metabical.
13 pages (3250 words) Coursework
Marketing and Marketing Strategy
One ought to know the pros and cons and the strengths and weaknesses that they have at odds in starting a business. They should have pithy knowledge of the target market and the potential clientele. This should be a loose paradigm to base the marketing strategies on.
5 pages (1250 words) Coursework
Consumer Psychology and Marketing Communications Article Analysis
This field of psychology examines the consumer buying behaviors, the mental processes and emotions that influence the consumer buying behavior, and environmental factors that may influence the purchase decision. In this regard, consumer psychology will entail understanding the preferences, customs, habits and attitudes of consumers towards certain products (Schmitt, 2011 p 2).
3 pages (750 words) Coursework
In simple terms, the magazine looks like a hand bound book. The production of the magazine is not finished off by covering the binder’s board with paper. The designers truly had a great idea by using the
1 pages (250 words) Coursework
Since September 25, 2010 the company had a global count of 317 retail outlets with 233 of these in the US. The company targets the educational market directly through its direct sales force. The company provides support to third party
1 pages (250 words) Coursework
Marketing princles
e strategies that are perceived to be the most successful in product promotion and market optimization are commonly referred to as marketing principles. This paper will discuss the various elements of marketing process in relation to market orientation of McDonalds corporation.
4 pages (1000 words) Coursework
An Analysis of the Current Developments in International Advertising Regulation and its Impact on International Marketing Strategies and Consumers across International Markets
Additionally, international marketing is inclined towards to achieving the objectives of the organisation along with expanding business internationally (Yucel & Dagdelen, n.d.). To be
12 pages (3000 words) Coursework
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us