John Lewis Partnership, being one of the main retailers in UK, was created by John Spedan Lewis as a company focused on the happiness and satisfaction of the staff (John Lewis plc, 2011).
Nowadays, the employee co-owned business numbers nearly 76,500 employees (John Lewis Plc, 2011). Business activity of John Lewis Partnership is differentiated by several directions, including: John Lewis full line department stores and John Lewis at home stores, Waitrose supermarkets, Waitrose convenience stores, and online store (John Lewis plc, 2011). The first shop of John Lewis has been opened in 1864; for 147 years, the company has achieved unbelievable growth, by opening 35 John Lewis shops and enabling customers to enjoy shopping online through the corporate website johnlewis.com. (John Lewis Partnership, n.d).
In order to understand what are the key drivers of the growth of John Lewis and what its pledge of success is it is critical to understand the whole picture of the company’s activity. For this purpose it might be helpful to use the Balanced Scorecard tool. According to the official sources, the balanced scorecard is defined as: “a strategic planning and management system that is used extensively in business and industry, government, and non-profit organisations worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation performance against strategic goals” (Balancedscorecard.com, n.d.). ...