MBA module-International business environmnet

High school
Finance & Accounting
Pages 12 (3012 words)
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Role of Internet in Economic Development and culture 1. Introduction The internet has probably been the most profound technological innovation of the twentieth century, taking the concept of business to a ‘virtual’ level that is cost-effective, efficient, and has a global reach.


The essay will attempt to analyse the application of this technology in various businesses, and how organisations are using it to gain global competitive advantage, and to enter new markets. At the time, the essay will also study how developing countries are using the technology for economic development, and whether a gap is being formed between rich and poor countries due to the advent of this technology. Concepts such as globalisation, strategic and international management and marketing, and culture will be delved into with use of established literature where necessary and every effort will be made to provide meaningful conclusions. 2. Evolution of Internet and its impact on culture and businesses At the most basic of levels, the internet can be described as a worldwide network of networks, enabling millions of smaller computers to share information with each other and to share various communications, databases, and transactions. ...
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