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How do retailers make sure that they are reaching the older customer? How can they successfully keep the retail experience relev
Finance & Accounting
Pages 28 (7028 words)
How do retailers make sure that they are reaching the older customer? How can they successfully keep the retail experience relevant to them? Structure of report Introduction - Interest of study - The seniors’ internet experience - Who are the seniors? - Their online behavior - The online seniors’ market (financial aspect, purchasing power) - Challenge for retailers - Literature review I.
Layout of products and websites (how are products presented) How easy is it to navigate? Screen Language used Promotional offers Delivery charges and methods Mailing, newsletter (sent according to previous purchase or not) Help and FAQ area Swot analysis and recommendations III. Conclusion Recommendations One of the major changes of the century is the global ageing population. As Richard Watson says in his book Future Files (2008), the ageing population is the biggest trend that will shape the next 50 years and that will radically modify the way people consume. According to the British Parliament website, 10 million people in the UK are over 65 years old. The latest projections are for 5? million more elderly people in 20 years time and the number will have nearly doubled to around 19 million by 2050. We can explain the trend by the fact that people are now not only living longer thanks to great progress in the medicine but also the ageing of the large number of individuals born during the baby boom. ...
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