Layout of products and websites (how are products presented) How easy is it to navigate? Screen Language used Promotional offers Delivery charges and methods Mailing, newsletter (sent according to previous purchase or not) Help and FAQ area Swot analysis and recommendations III. Conclusion Recommendations One of the major changes of the century is the global ageing population. As Richard Watson says in his book Future Files (2008), the ageing population is the biggest trend that will shape the next 50 years and that will radically modify the way people consume. According to the British Parliament website, 10 million people in the UK are over 65 years old. The latest projections are for 5? million more elderly people in 20 years time and the number will have nearly doubled to around 19 million by 2050. We can explain the trend by the fact that people are now not only living longer thanks to great progress in the medicine but also the ageing of the large number of individuals born during the baby boom. Figure 1: Population by age in the UK in 1984, 2009 and 2034 Source: National Statistics Online, 2010 Hence, the 60 plus market represents a great market for retailers who shouldn’t ignore them since they not only have more time to shop than any other age category but they usually have a significant buying power across many product fields. However they have different needs, including the fact that, most of the time, they do not want to go shopping for hours in crowded and gigantic stores or others can’t because they don’t drive (mostly for seniors over 70 years old). As a consequence, the retailers have to find a way to reach these customers by bringing the products to them. Several ways can used to do so, for example Internet or catalogue shopping. They can also facilitate their shopping experience, for instance by offering to deliver the products that they choose in the shop directly at home for free. We will study in this report all of these channels focusing on the E-Retailing as a way to reach the older customer. Who are these seniors? As Barry Gunter explains in his book Understanding the older customer (1998), when it comes to communication, a major mistake that the retailers need to avoid is stigmatising the older customer with stereotypes regarding their physical and mental capacities as they could be misunderstood and depreciated. Age is a relative concept; we can’t really define seniors by their age but more by the age felt. For doctors, people become seniors at the age of 70 years old when specific diseases affecting their patients. For the state, the barrier is 60 years old at the time of retirement. But for our study, we will focus on people over 60 years old, the fact that they retire from their careers make them different consumers from younger age groups who buy differently and have much more free time on their hands. We will limit our study to 80 years old people who are part of the oldest generation who don’t really consume that much, due to their difficulty to move out of the house and the fact that they are in nursery houses. So how do senior citizens see themselves? At 65, there is a gap of almost 20 years between chronological age
How do retailers make sure that they are reaching the older customer? How can they successfully keep the retail experience relevant to them? Structure of report Introduction - Interest of study - The seniors’ internet experience - Who are the seniors? - Their online behavior - The online seniors’ market (financial aspect, purchasing power) - Challenge for retailers - Literature review I…
It is their birthright. The bicycle is one of the most harmless, less-space-demanding vehicles with no need of special infrastructure for its maintenance, once it comes out of the assembly lines. How can we make the roads safer for bicyclists AND those who share the road with bicyclists?
The present study would try to analyze the role of customer service towards generation of customer loyalty primarily in service based organizations. The study would include an analysis of the existing literature towards the topic that would help in uncovering the role of customer service in fostering customer loyalty and would also help in identifying the elements of factors that helps in fostering customer loyalty in service based organizations.
The establishment of the International Court of Justice and recently, the International Criminal Court, is an embodiment of this aspiration. Nonetheless, the mere existence of just and fair rules imposed in the international realm and the establishment of permanent courts to oversee the resolution of conflicts does not automatically guarantee that peace and order will reign.
Examples of international organizations are the World Bank, International Olympic Committee, International Committee of the Red Cross (Barnett & Finnemore, 2011). The international organization affects and is affected by organizations around the world. Introduction: 1.
etain and motivate older workers have high employee morale’ and ‘Organizations that have policies to retain and motivate older workers high customer relationship management’ were successfully validated.
The analysis also revealed that lesser number of older employees had
in retail establishments are found to have direct influence on the mental and physical well being of the occupants as well as the clients (Hiserdot, 2002). Furthermore, the emergence of technology and its increasing integration in business operations has successfully brought
es in retail establishments are found to have direct influence on the mental and physical well being of the occupants as well as the clients (Hiserdot, 2002). Furthermore, the emergence of technology and its increasing integration in business operations has successfully brought
How can we make the roads safer for bicyclists AND those who share the road with bicyclists? Bicycle is emerging as a popular mode of transport and it gives its hundred percent to the owner. The question can be answered by addressing the psychology
According to the report service companies is likely to have the marketing strategies carried out in the marketing department. There are four distinct attributes of the services offered by the service firms namely, intangibility, heterogeneity and perishability that impact the perceptions of the consumers of quality service from the service organizations.
11 pages (2750 words)Thesis
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