How Customer Service earns Customer Loyalty

Finance & Accounting
Pages 26 (6526 words)
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How Customer Service earns Customer Loyalty Abstract The age of consumerism has forced organizations to frame policies that not only tend to attract new customer but to also retain the existing customers. This follows from the common notion that it is largely cheaper for an organization to retain an existing customer than to find a new one.


The study would also include a section that would address the area of primary research methodology that would be used to analyze the research question. Finally the study would also contain a section that would summarize the findings of the study and finally suggest certain plausible recommendations that would help marketers of service based organizations to formulate effective strategies that helps in build long term relationships with the organizations thus fostering customer loyalty and ensuring sustainable competitive advantage for the organization in the long run in the competitive and turbulent business environment. ...
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