Countries all over the world have been experiencing a hike in the elderly population as the life span has increased. Along with the life span, the quality of life too has increased with advancements in technology and medication. …
Understanding and meeting the needs of elderly citizen in the hospitality industry
After extensive literature review, the methodology was explained. The findings have been given in chapter IV and all objectives have been achieved. This was a qualitative study based on literature review and survey questionnaire. The study concludes that the elderly segment is a high potential group with several sub-groups within the group. The demographic changes pose several challenges to the hospitality sector but it is worth working towards these challenges. This is a heterogeneous group with their own characteristics. They are fun-lovers and have the money power to indulge in comfort, convenience and luxury, as their individual situation permits. Their needs depend not just upon the chronological age but also on the biological and the psychological age. The self-concept and the self-image also impact their needs and wants. All these again depend upon the level of education and income level. This has also given them the consumer power as they have better control over themselves, over their needs, over their expenses and how they want to use their money. They have reached a phase where they value their own self and would like to spend on self-development. The hospitality sector can benefit by taking note of the recommendations made in Chapter IV. This is a segment which offers tremendous scope for growth and the segment is growing. However, needs and wants keep changing with every generation and hence the hospitality sector should conduct regular surveys and the market research should be ongoing so that they can keep themselves abreast of the changing consumer preferences of the elderly segment. The study has made suggestion for further research on the subject before highlighting the imitations of the study. Table of Contents Chapter I Introduction 1.1 Background 3 1.2 Rationale for research 3 1.3 Research aims and Objectives 4 1.4 Significance of the study 5 1.5 Scope and limitation of the study 6 1.6 Structure of the study 6 1.7 Key terms 7 Chapter II Literature Review 2.1 Introduction 9 2.2 Global macro demographic shifts, challenges, changes 9 2.3 Characteristics of the elderly consumer behaviour 10 2.4 Different levels of needs of elderly citizen 12 2.5 Reasons why elderly travel 15 2.6 Summary of literature review 16 Chapter III Methodology 17 3.1 Research philosophy 17 3.2 Research phenomenon 17 3.3 Research approach 17 3.4 Research design 18 3.5 Role of the researcher 19 3.6 Data collection 19 3.7 Data Analysis 21 3.8 Ethical concerns 21 3.9 Reliability and validity 22 Chapter IV Presentation of Results 4.1 Introduction 23 4.2 Findings 23 4.3 Discussion 26 Chapter V Conclusion and Recommendations 5.1 Conclusion 31 5.2 Recommendations for further research 32 5.3 Limitations 33 References 34 Appendix 35 Chapter I Introduction 1.1 Background Countries all over the world have been experiencing a hike in the elderly population as the life span has increased. Along with the life span, the quality of life too has increased with advancements in technology and medication. Advancing age brings about changes in consumer needs, wants and abilities (Meneely, Strugnell & Burns, 2009). Many studies in the past have attempted to describe and understand the elderly consumer but the elderly consumer segment has gained importance in recent years because of their size and buying power (Meadow, Cosmas & Plotkin, 1981). The ageing ...
Cite this document
(“Understanding and meeting the needs of elderly citizen in the Thesis”, n.d.)
Retrieved from https://studentshare.net/finance-accounting/28738-understanding-and-meeting-the-needs-of-elderly
(Understanding and Meeting the Needs of Elderly Citizen in the Thesis)
“Understanding and Meeting the Needs of Elderly Citizen in the Thesis”, n.d. https://studentshare.net/finance-accounting/28738-understanding-and-meeting-the-needs-of-elderly.
It has always been business instinct to increase profitability with the utmost efficiency like in the way seasonal products are sold at higher prices when demand is at peak and at lower prices when there appears to be no demand for it at all.
The term ‘dignity’ derived from the Latin word dignitas or dignus that means worthy, can be defined as “quality of being worthy of honour” or “a sense of self-importance” (Collins Language. com, 2011). One can view dignity as an individual’s personal characteristic, recognised by self and others.
What impact have successful women made in the U.S. hospitality industry as leaders?
Hospitality industry refers to that part of the service industry which is concerned with a broad range of activities including hotels, restaurants, transportation, theme parks and also event management.
The various reasons leading to the advancement of women in the hospitality industry and the consequences have been discussed in details.This paper also provides examples of different successful women leaders and organizations who have contributed in the up gradation of the women in this industry.
(Collins; 2007). Due to external environmental factors; namely demographic, economic and cultural factors; there has been an increase in disposable income and in the desire of people to spend this on, and part take in, non essential purchases and activities such as those provided by the hospitality industry.
The primary objective of the thesis is to determine if CRM practice is really the breakthrough management technique that can help solidify the financial position of an airline, which is considered one of the hardest businesses to manage. This shall be done through the case study approach, by conducting a relevant survey and interviews with airlines that have successfully weathered the ongoing fuel crisis and global uncertainties.
It can be defined as an innovative step to assess the needs, preferences, objectives, priorities and work place culture. Robert H. Rouda & Mitchell E. Kusy defines needs assessment as "A Needs Assessment is a systematic exploration of the way things are and the way they should be." (Rouda& Kusy, 1995) a systematic exploration of a present situation and to find out future needs in a specific field.
In this light, this study concentrates on the analysis of one of the leading Romanian industries – hotel hospitality.
The synthesis of this study covers the aspects of the state of the labor market and the extent to which the EU membership
From a broader perspective, dignity is “an umbrella concept...which makes it at once inclusive and comprehensive, and yet raises issues of scope and precision... [While creating an] awareness of the gulf separating humans from all other species
30 Pages(7500 words)Thesis
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Thesis on topic Understanding and meeting the needs of elderly citizen in the hospitality industry for FREE!