Innovation (topic is FairTarde Organization) subject is marketing - Coursework Example

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Innovation (topic is FairTarde Organization) subject is marketing

Ethical issues 12 6. Main Analysis and findings 12 7. Conclusion 18 8. Recommendations 19 9. Annexes 20 9. References 23 Fair Trade: An Industry Analysis and the Future of The Music Industry In UK 1.0 Introduction Fair Trade makes a powerful case for how innovation brings forth a model that shifts innovative practices that were unthinkable before. This organization has transformed an innovative idea on how to help producers in developing countries make better trading conditions and promote sustainability. This report is based on external, industry and brand analysis of Fair Trade in the UK market. Theoretical frameworks of PESTEL and Porters analysis have been used to make an effective structure of the external and industry analysis. The study had referenced resources from academic journals and business articles as well as from organizations involved with Fairtrade such as Fairtrade Foundation and Fair Trade Resources. The Fair Trade Organization. The World Fair Trade Organization (WFTO) is a global network of over 450 organizations and individuals in 73 countries across Africa, Asia, Europe, Latin America, North America and the Pacific Rim, representing millions of artisans and farmers, most of whom are indigenous people, physically-challenged persons and women. ...Show more

Summary

Fair Trade: An Industry Analysis and the Future of the Music Industry In UK TABLE OF CONENTS 1.0 Introduction 2 2.0 Analysis of innovation 3 2.1 Choice/control 3 2.2 Convenience 4 2.3 Community 4 2.4 Compatibility 6 2.5. Completeness 7 2.6 Coolness 8 2.7. Cost 8 3.0 Environmental analysis 8 3.1.0 PESTEL 8 3.1.1 Political 8 3.1.2 Economic 9 3.1.3 Social 9 3.1.4 Technology 9 3.1.5 Environment 10 3.1.6…
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