Marketing strategies for growth overseas at Tesco

Marketing strategies for growth overseas at Tesco Essay example
Finance & Accounting
Pages 11 (2761 words)
Download 0
Marketing strategies for growth overseas at Tesco BY YOU YOUR SCHOOL DATA HERE DATE HERE Marketing strategies for growth overseas at Tesco 1. Background Marketing strategies are organisation-wide programmes that help to identify a specific target market and then developing processes and systems to satisfy consumers in the chosen market through focus on elements of the marketing mix…


The marketing strategy determines the strategic objectives of the business and also centres it as a market-oriented system designed to fulfil consumer needs. An international marketing strategy must consider the external forces that impede or enhance profit and branding success. These include the five forces offered by Michael Porter associated with new entrants, supplier and buyer bargaining power, competitive rivalry and threat of substitute products on the market (Fitzsimmons and Fitzsimmons 2010). International marketing strategies provide value, competitive advantage and specific focus as a means to leverage against competitive forces. The strategies associated with elements of the marketing mix position the business against other rivals and, in a well-laid strategy, differentiate the business from existing competition. It is important to develop an international marketing strategy when operating as a multi-national since the socio-economic and socio-cultural backgrounds of diverse consumers influence business decision-making. In one region, consumers may be highly homogenous related to their demands and expectations related to product and service whilst in another foreign operating territory, radically different respectively. ...
Download paper
Not exactly what you need?

Related papers

Finance and Growth Strategies
However, some financial analysts are of the opinion that dividend policy is irrelevant since it does not change the value of the firm. Investors can adjust the investment portfolios when if their preference is a steady source of income hence they can invest in bonds where the interest payments are certain rather than investing in common stocks where the dividend payments fluctuate (Copeland and…
11 pages (2761 words)
Marketing strategies
In order to find the strategies and evaluate the factors which will help Murgitroyd to grab the market share at China and expand their business in the next 24 months the company’s strength, weakness, opportunities and threats are evaluated which will help the company to implement their strategies successfully. The global market opportunities are assessed by finding the sales potential in the…
16 pages (4016 words)
TESCO Annual Report 2011
It has particularly realized that for this relationship to materialize it has to continue to be grounded by ethical business practices. In doing so it has established a code of ethics for its staff, which basically set the standards for business behavior within it. In realization of the impossibility of covering every aspect of its activities, TESCO has instead set out principles of business…
6 pages (1506 words)
Tesco: Case Study
Tesco is a FTSE 100 Index constituent and has a strong position in the London Stock Exchange. The company’s corporate history shows that “it had a market capitalisation of approximately £24.4 billion as of 15 January 2012” (Tesco Plc’s brand licensing, n.d.). This paper will critically analyse Tesco’s financial strategy with respect to the firm’s sources of funds and dividend policy.…
8 pages (2008 words)
Tesco Plc Financial Analysis
Furthermore, Tesco operate online sales of product which has seen them expand internationally and get customers all over the world. There are reasons as to why Tesco is customers’ favorite store in the UK. Tesco have got a well analyzed capital structure which supports the growth of business plan with consideration of their expertise in the financial system and cash management. Tesco also has a…
8 pages (2008 words)
Developing Professional Practice
The new large scale retailers took three forms: department stores, co-operative societies and multiple chains (Jenkins, Johnson and Watson, 1997, p.1). It is estimated to boost in size by 15% in the next five years. UK retail industry contributes towards the 8% of the UK’s Gross Domestic Product (GDP), which involves mounting success of UK retailers overseas and the growth of e-commerce which…
10 pages (2510 words)
Critically evaluate the benefits and disadvantages of expansion via organic growth versus expansion via acquisition. using real
This global business related news is encouraging in the context of financial downturn of the year 2008, still casting its shadow on the global growth of large businesses. Luypaert & Huyghebaert (2007) attempt a statistical analysis of the expansion via acquisition strategy becoming a trend, as in 2005 only, 29,585 acquisitions got materialised. Companies prefer to grow and expand through…
6 pages (1506 words)