Stabilo company report and events recommendations

Undergraduate
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Finance & Accounting
Pages 7 (1757 words)
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Stabilo Company Report and Events Recommendations By: (your name) Executive Summary The paper reviews the aims of the company Schwan Stabilo and its group of companies in view of the events they are participating in. The aim of this study is to determine the effectiveness of the current strategies of the company in terms of social events and to identify areas of improvements in order to provide a recommendation for better efficiency…

Introduction

In 1996, the company was converted into a holding company. The company manufactures writing pens, colouring, cosmetics, markers and highlighters. As of today, Stabilo is the largest manufacturer of highlighter pens all over the world. 1.2 Culure of the Company The company’s culture is exemplified through their dedication in producing ground-breaking products and maintaining standards in their production processes. Stabilo has introduced the first colored copying pencil to the market, and has been a household name for the past 150 years. Unlike most companies, Schwan Stabilo allows its individual units to work independently in coming up with their own campaigns and events. Being a diversified company, under the Stabilo umbrella will be cosmetics, writing instruments and outdoor products. The company believes that within the individual units of its businesses, not only should each unit be independent but must also be initiative as well as innovative. ...
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