A number of studies have tried to find out how social networking are used by travelers as well as travel companies in this tourism market. Travel agencies are also increasingly realizing the need for promoting their services through social networking sites as membership of various social networking sites are increasing significantly day by day. This study aims at examining the impact of social networking site on tourism. Has employed case study method along with a questionnaire survey to find out how social working is affecting the decision making process regarding traveling. The study has found that social networking sites have become more popular among travelers that official websites of travel agencies and travel agencies have also realized this changing trend and hence promoting their activities through these sites as well along with their own official websites.
2.1 Background of the study:
In the age of social networking the Travel and Tourism industry is growing rapidly. There are thousands of traveling operators who have their websites through which one can book his tickets, hotels or plan his holiday anywhere in the world at just a mouse click. These social networking sites not only enable the tourists to get in touch with his or her respective tourist operator but also to communicate with the previous users of those sites. The latter helps the new users to get first hand information about the operator and making a right choice.