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The Impact of Social Network in Tourism
Finance & Accounting
Pages 40 (10040 words)
Table of Content 1. Abstract 2 2. Introduction 3 2.1 Background of the study 3 2.2 Research aims and Objectives 5 3. Review of Literatures 5 3.1 ICT and Tourism 6 3.2 Information Search , Social networking and Tourism 8 3.3 What is social media and how it is implemented in the field of tourism?
Earlier travelers used to be dependent on travel agencies, their suggestions and advices while planning any trip. However, over time individual traveling are gaining popularity. People have become more internet savvy nowadays and they are using various online information sources like official websites of travel companies, blogs, social networking sites, etc. to make their decision regarding any future travel. A number of studies have tried to find out how social networking are used by travelers as well as travel companies in this tourism market. Travel agencies are also increasingly realizing the need for promoting their services through social networking sites as membership of various social networking sites are increasing significantly day by day. This study aims at examining the impact of social networking site on tourism. Has employed case study method along with a questionnaire survey to find out how social working is affecting the decision making process regarding traveling. The study has found that social networking sites have become more popular among travelers that official websites of travel agencies and travel agencies have also realized this changing trend and hence promoting their activities through these sites as well along with their own official websites. 2. ...
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