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Finance & Accounting
Pages 16 (4016 words)
Marketing strategies Table of Contents Executive summary 4 Introduction 4 SWOT analysis 6 Assess the suitability of the firm’s services for foreign market 9 Success at domestic market 9 Product or service uniqueness 10 Particular need in the specific market 10 Emergency need of product or services 10 Screening Regions to Identify Target Markets 11 Assess Industry Market 13 Select foreign business partner 15 Estimate firm sales potential 17 Conclusion and recommendation 19 References 21 Executive summary Murgitroyd and Company is a European Patent and Trade Mark Attorney service provider headquarters in Glasgow and business offices at various parts of the world.
In order to find the strategies and evaluate the factors which will help Murgitroyd to grab the market share at China and expand their business in the next 24 months the company’s strength, weakness, opportunities and threats are evaluated which will help the company to implement their strategies successfully. The global market opportunities are assessed by finding the sales potential in the market. The foreign market sustainability of the products is also needed to be done to find whether the product is suitable for the target market or not. Screening the potential market is the next step the company should follow investment. Then the key business partners and the distributors’ availability are researched who are the main drivers of the business. Understanding the customer behaviour is also an important factor which will help the company to estimate the sales forecast of Murgitroyd. ...
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