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Financing and Real Investment
Finance & Accounting
Pages 4 (1004 words)
Financing and Real Investment Table of Contents A3 3 Introduction 3 Brief Description of RyanAir Plc 3 Competitive Position of RyanAir 3 Financing and Real Investment Activities in RyanAir 4 A5 6 Introduction 6 Financial Condition and Performance of RyanAir 6 Financial Strategic Recommendation 9 Reference 9 A3 Introduction This paper will attempt to present an analysis of financial and real investment of RyanAir Holding Plc.
The Ryan family of UK started the business with 1 15-seater Bandeirante aircraft and 25 staffs. Within the span of less than 30 years, it has become the best low cost line service provider in entire European market. It is operating in the European market with 8,896 staffs, 272 Boeing 737-800 serving more than 73,553,580 passengers annually. It has achieved tremendous growth in terms of finance, passengers and market share. Its no-frill strategy for low cost has made it to achieve cost leadership in their entire Europe (RyanAir, “History of RyanAir”). Competitive Position of RyanAir With rapid growth of passengers and market share, it is become the leader of low cost airline industry. Its effective no-frill strategy for low cost leadership has brought a revolution in the market. It has been able to achieve the upper hand position in the market by offering lowest prices, by serving the largest coverage and by achieving the highest traffic growth. The following figure presents a comparison of low cost competitors in the European market. ...
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