Analysis of the case of Repulse Travel Pharmaceuticals - Coursework Example

Only on StudentShare

Extract of sample
Analysis of the case of Repulse Travel Pharmaceuticals

Repulse is not certain whether Citronex should be introduced into the market, because the management fears that the financial risks of doing so are substantial. Managers who are convinced that it should cites the potential profits and cash flows the product could bring. In analysing the merits of either side, it is determined that if the product performs as forecasted, Citronex will be profitable; however, it is also risky in that if the demand and price are lower than forecasted by even a small degree, the financial losses are magnified and may be substantial.
Repulse Travel Pharmaceuticals, a UK based medium sized firm, is presently deliberating on whether or not it shall launch a new spray product “Citronex,” which has an estimated five year commercial life. The firm has spent £150,000 on product and market research on Citronex.
The aim of this report is to provide an analysis by which management may decide whether or not the manufacture and sale of Citronex should be undertaken. The report intends to accomplish this task by conducting an estimation, based on forecasted demand and selling price, of the profit and cash flows the company is likely to realize. Its objectives, therefore, include:
1.2.1 an estimation of profit and loss as well as cash flows based on the given information under conditions of certainty on the forecasted demand and selling price
1.2.2 an estimation of profit and loss as well as cash flows based on the given information under the likely conditions that the demand may rise or fall ...
Download paper


This report analyses the case of Repulse Travel Pharmaceuticals, a medium-scale UK firm that has just completed the product and market research for a spray product they are planning to call “Citronex”. …
Author : bernhardeuna

Related Essays

Repulse travel Pharmaceuticals
The research analyzes the feasibility of the new product to be launched by Repulse Travel Pharmaceutical. During the analysis, the data have been taken based on the estimate of the research. The financial parameters which have been taken into consideration are the payback period, Net Present Value analysis, and Sensitivity analysis. The result of the payback period reveals that the product will take a period of 3.5 years to generate the total amount invested by the organization in its implementation. Considering the total lifetime of the project to be 5 years as decided by the company, the...
10 pages (2510 words) Coursework
Case Analysis Part II
In the case of Paschal v. Rite Aid Pharmacy, Inc. (1985) it was held that a business invitee is entitled to "a duty of ordinary care in maintaining the premises in a reasonably safe condition so that its customers are not unnecessarily and unreasonably exposed to danger"2 from the owner. This means that an owner is obliged “to keep the premises free from dangers not discernible by a reasonably prudent person and to warn invitees of concealed dangers of which the owner knows or should know”3. Therefore, I strongly believe that the drugstore owed its visitors, including Booker, a duty of...
5 pages (1255 words) Coursework
Marketing Management Case Analysis Metabical
Prior to putting together the dynamics of the marketing plan, all the alternatives of positioning and setting up the USP of the brand will be discussed in detail and analyzed and the best alternative will be selected around which, the marketing plan will be created. The marketing plan would include the Marketing Objective, target market analysis and demand forecast, and the communication plan (the Marketing Mix: 4 P’s) will be set for Metabical. Keeping the external and internal factors in mind, a Contingency Plan will be set which will include all the possible hindrances and unforeseen...
13 pages (3263 words) Coursework
Case Analysis: Sutter Health
Most of the people, even if uninsured, are working and therefore, can be expected to have resources to spend on healthcare (Souza, & McCarty, 2007, p.1). Sarah Krevans, the President of Sutter Health Sacramento Sierra Region, has won the title "2011 Woman of the Year" by Women Health Care Executives, and she continues to perform through her guidance on delivery of health care to the needs and demands of the patients. The health care, under her guidance, has made much advancement, which is appreciable to a great extent (Anon., June 2011). The affiliated medical groups under Sutter Health got...
8 pages (2008 words) Research Paper
Financial analysis case report
Table 1 Dupont Dupont Result 2011 2010 2009 Lowe 0.11 0.09 0.12 Home Depot 0.18 0.14 0.13 John Guerard (37) emphasized the Dupont formula is a useful tool for making financial decisions. making. Based on the Dupont data above, it is highly recommended that the company should increase the number of stores selling the company’s products and services. The company should focus on selling more quality products and offering more quality services to the clients. The company should also engage in research and development to discover new products. The company should also improve the quality of the...
4 pages (1004 words) Case Study
Financial Reporting Case analysis
The Generally Accepted Accounting Principles (GAAP) also play a major role in the solving of the issues at hand (Epstein and Nach 77). The case involving Philadelphia Communications Inc. first of all presents the issue of disclosures before, during and after an Initial Public Offer. Since Philly had just recently completed an IPO, the SEC, FASB and IFRS requirements require certain disclosures concerning this process. Another issue arising out of Philly’s case is the testing and verification of receivables to the company. These too require certain considerations under the SEC, FASB and IFRS...
4 pages (1004 words) Case Study
WAG case analysis
Financial Analysis of the Wag’s Judgments and Method of Calculating Net Income According to Canadian accounting standards for private enterprises (ASPE), WAG’s financial judgments and methods used have resulted to overstatement and understatement of net income in various ways. First, the method of calculating and awarding dividends and salaries has resulted in the understatement of net income. In Wiki Art Gallery (WAG) dividends are shared on 50 per cent basis on monthly basis and this was paid up to $400 until April 2012. The amount of dividend paid out to shareholders determines...
5 pages (1255 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!