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Analysis of the case of Repulse Travel Pharmaceuticals - Coursework Example

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Analysis of the case of Repulse Travel Pharmaceuticals

g title, table of contents, list of tables and figures, bibliography and appendices 16 Bibliography 17 Brigham E F & Ehrhardt, M C 2011 Financial Management Theory and Practice. South-western Cengage Learning, Mason, OH 17 List of tables and figures Table 1 Summary of profit changes vs demand changes 12 Table 2 Summary of profit changes vs price changes 14 Table 3 Profit and loss study under condition of certainty 18 Table 4 Payback period under condition of certainty 18 Table 5 NPV and PI under condition of certainty 18 Table 6 NPV and PI under condition of certainty (Capex & R&D) 18 Table 7 Profit and loss study 1% drop in demand 19 Table 8 Profit and loss study 1% rise in demand 19 Table 9 Payback period 1% drop in demand 19 Table 10 NPV and PI with 1% drop in demand 19 Table 11 NPV and PI with 1% drop in demand (Capex + R&D) 19 Table 12 Profit and loss study 5% drop in demand 20 Table 13 Profit and loss study 5% rise in demand 20 Table 14 Payback period with 5% drop in demand 20 Table 15 NPV and PI with 5% drop in demand 20 Table 16 NPV and PI with 5% drop in demand (Capex + R&D) 20 Table 17 Profit and loss study 1% drop in price 21 Table 18 Profit and loss study 1% rise in price 21 Table 19 Payback period with 1% drop in price 21 Table 20 NPV and PI with 1% drop in price 21 Table 21 NPV and PI with 1% drop in price (Capex + R&D) 21 Table 22 Profit and loss study 5% drop in price 22 Table 23 Profit and loss study 5% rise in price 22 Table 24 Payback period with 5% drop in price 22 Table 25 NPV and PI with 5% drop in price 22 Table 26 NPV and PI with 5% drop in price (Capex + R&D) 22 Figure 1 Graph of profit change vs demand change 13 Figure 2 Graph of profit change vs price change 14 1.0 Introduction This report is in compliance with the coursework case, the topic...
Repulse is not certain whether Citronex should be introduced into the market, because the management fears that the financial risks of doing so are substantial. Managers who are convinced that it should cites the potential profits and cash flows the product could bring. In analysing the merits of either side, it is determined that if the product performs as forecasted, Citronex will be profitable; however, it is also risky in that if the demand and price are lower than forecasted by even a small degree, the financial losses are magnified and may be substantial.
Repulse Travel Pharmaceuticals, a UK based medium sized firm, is presently deliberating on whether or not it shall launch a new spray product “Citronex,” which has an estimated five year commercial life. The firm has spent £150,000 on product and market research on Citronex.
The aim of this report is to provide an analysis by which management may decide whether or not the manufacture and sale of Citronex should be undertaken. The report intends to accomplish this task by conducting an estimation, based on forecasted demand and selling price, of the profit and cash flows the company is likely to realize. Its objectives, therefore, include:
1.2.1 an estimation of profit and loss as well as cash flows based on the given information under conditions of certainty on the forecasted demand and selling price
1.2.2 an estimation of profit and loss as well as cash flows based on the given information under the likely conditions that the demand may rise or fall ...Show more

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This report analyses the case of Repulse Travel Pharmaceuticals, a medium-scale UK firm that has just completed the product and market research for a spray product they are planning to call “Citronex”. …
Author : bernhardeuna
Analysis of the case of Repulse Travel Pharmaceuticals essay example
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