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Traditional Management Systems VS. CRM And SCM
Finance & Accounting
Pages 7 (1757 words)
Running Head: TRADITIONAL MANAGEMENT SYSTEMS VS. CRM AND SCM Traditional management systems vs. CRM and SCM Name School Executive summary As consumers increasingly become more powerful due to globalization, increased availability of better technology, and increased competition, organizations have to find ways to create sustainable competitive advantages.
This paper looks at the difference between traditional management systems with both customer relationship management (CRM) systems and supply chain management systems (SCM). The paper shows as that both CRM and SCM are not simply information technology (IT) systems but rather they are strategies that use people, businesses and processes to increase the competitive advantages of an organization. The paper shall first compare traditional management with CRM in the first section then secondly, it shall compare traditional management with SCM. In conclusion, it is evident that both customer relationship management systems and supply chain management systems create increased efficiency, achieve more costs savings and generate greater profits for organizations that implement them. Customer Relationship Management Customer Relationship Management (CRM) is a strategy used to learn more about customers’ needs and behaviors in order to solidify their loyalty to the business’s offerings (Wailgum & Patton, 2011; “What Is CRM?,” 2010). This strategy enables businesses effectively utilize their resources to increase their knowledge of the behavior and value of their target customers. ...
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