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Present, Review and Analize anOrganization - Research Paper Example

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Present, Review and Analize an Organization Name of Author Author’s Affiliation Author Note Author note with more information about affiliation, research grants, conflict of interest and how to contact Abstract This paper seeks to present, review and analyze an organization…
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Present, Review and Analize anOrganization

GMC became a part of General Motors incorporated in 2009. GMC has incorporated strong operational and financial policies after a short period of losses and has reverted back to high profits in 2010 after a strong audit over its financial and accounting policies. 1) Identify the core functions of each department, their strengths and weaknesses, and make recommendations for improvement, as appropriate. GMC is world’s largest automobile manufacturing company based in the US. It provides employment opportunity to more than 200,00 people. They manufacture cars and trucks under many brand names. Marketing is an important activity for all firms. Regarding the marketing department of GMC, they have their presence all over the world. Besides, they are one of the leading brands in automobile industry and this is an opportunity for them. They have goodwill and reputation among customers. Though the competition in this field is stiff, they are in a position to tap their good will and reputation to exploit the opportunity and can convert to sales. They also have some threats because they are facing a severe competition from Hyundai, Honda, and Toyota etc. As a marketing strategy they are still using celebrity. However, it appears that using social advertisements media and internet marketing will be helpful to cover a wider segment of audience. Their Sales Department focuses on expanding their sales and wants to maintain existing volume. GMC has registered good sales figures at this time and this is a good opportunity for them to expand the market. Globalization and the subsequent economic in many countries have boosted vehicle market all over the world and GMC has potential to cash in on this opportunity. “General Motors dealers in the United States reported 214,915 total sales in July, an 8-percent gain compared to July 2010” (Sales & Production: GM U.S. Sales Increase 8 Percent in July on Cruze, Crossover Demand, 2011, para. 1). While considering the production department, they have plants in all major regions, which offers them the opportunity to capture the market easily and can reduce production cost. This is also strength for them because they will be able to easily remain in touch with customers. The accounts department of GMC controls all financial activities and for the last few years they were under the grip of financial difficulties. This had led to bankruptcy, which was a weakness for the department. However, but soon they recovered now their liquidity position in the present is good. It also needs to be appreciated that their debts have reduced considerably, which can be a major strength for future growth. 2) Identify and describe the underlying problem or conflict. During the year 2009, GMC has faced severe allegations of bankruptcy due to which they did not reveal their exact figures in the balance sheet. “The bankruptcy system is based on the theory that a debtor will make full disclosure of all assets and liabilities so that the final disposition is in accordance with the requirements of the law” (Brown et al., 1999, p. 1). The management has tried to convince people that business is running on profit but in fact they have sustained heavy loss. Therefore, they concealed the statement of accounts and produced wrong information. The bank account of GMC was shrinking by $ 1 billion every year and this also showed that their financial ... Read More
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