Present, Review and Analize anOrganization - Research Paper Example

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Present, Review and Analize anOrganization

GMC became a part of General Motors incorporated in 2009. GMC has incorporated strong operational and financial policies after a short period of losses and has reverted back to high profits in 2010 after a strong audit over its financial and accounting policies. 1) Identify the core functions of each department, their strengths and weaknesses, and make recommendations for improvement, as appropriate. GMC is world’s largest automobile manufacturing company based in the US. It provides employment opportunity to more than 200,00 people. They manufacture cars and trucks under many brand names. Marketing is an important activity for all firms. Regarding the marketing department of GMC, they have their presence all over the world. Besides, they are one of the leading brands in automobile industry and this is an opportunity for them. They have goodwill and reputation among customers. Though the competition in this field is stiff, they are in a position to tap their good will and reputation to exploit the opportunity and can convert to sales. They also have some threats because they are facing a severe competition from Hyundai, Honda, and Toyota etc. As a marketing strategy they are still using celebrity. ...
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