This report represents a financial trend analysis of the company over four (4) quarters ending December 31, 2010. It also looks at a comparison of the performance of Kia Motors with the industry for the year ended December 31, 2010 and provides a SWOT analysis of the company. In addition to that the report at the ethical guidelines under which the company operates and makes recommendations to potential stakeholders. 2.0 Financial Ratio Computation & Analysis
Financial ratios are used to determine the financial health of a business. The table in the Appendix below provides information on five categories of ratios which will be used to assess the financial health of KIA Motors Corporation.
2.1 Trend Analysis
The table in the Appendix shows the quarterly trends for various ratios for the year ended December 31, 2010 in order liquidity asset utilization, profitability, Debt and market. ...Show more