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Supply Chain Management (SCM) and Customer Relationship Management (CRM) Systems - Research Paper Example

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Supply Chain Management (SCM) and Customer Relationship Management (CRM) Systems

It also resulted in increased operational cost. The SCM and the CRM have enabled to increase profitability of the firms by increasing the speed and efficiency of the overall process, however have enabled to lower the operational costs. Therefore, in future as well the organizations are required to make use of these two modern management systems in order to stay out of competition in this increasing globalised business environment. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Approach of SCM and its Benefits in Comparison to Traditional Management Systems 5 Approach of CRM and its Benefits in Comparison to Traditional Management Systems 8 Recommendation and Conclusion 11 References 13 Bibliography 16 Introduction In this age of competition and altering environment of business, it is important to perform certain multifaceted processes in business. These business processes require to be performed in order to make profits and also for the successful existence of enterprises or organizations. The competition is increasing with every passing day and so it is important for enterprises to employ technologies which would facilitate in saving on time, reducing expenses as well as provide assurance regarding the quality of the products. The application of information technologies (IT) and information systems (IS) so as to systematize decide on and deal with huge volumes of information that has proved to be of immense help for the enterprises. The implementation of these technologies has facilitated effective operational deals, mechanization of processes as well as activities and even decision making. The recent additions in the field of technologies were in the form of Supply Chain Management (SCM) and the Customer Relationship Management (CRM). The execution of these technologies have assisted the enterprises or organizations to arrange their business operations in an efficient manner which further assists in saving time as well reduce the expenses of the organizations (Mukhopadhyay, 2011). Approach of SCM and its Benefits in Comparison to Traditional Management Systems SCM is said to be a collection of planned coordinated behaviors as well as judgments which are made use of in order to proficiently put together the producers, transporters, suppliers, warehouses, customers and the retailers. It is done so as to make certain that the correct and the appropriate service or the product is being circulated in the accurate quantities to the appropriate destinations and also at the accurate time. This technology and system of coordinated behaviors facilitates in bringing down the system-wide expenses along with fulfilling the extent of service necessities of the customers. The execution of this technology would also assist the organizations and enterprises in attaining competitive advantage (Mukhopadhyay, 2011; Seghal, 2011). The supply chain entails operations of the inner supply chain, a system of the upstream supplier along with system of downstream distribution. Supply chain also involves the logistic operations which smoothens the progress of the substantial material flow starting from the producer of the raw materials to its manufacturers and lastly to the end customers (World Scientific Books, 2011; Bibiano & Et. Al., 2007). The inner supply chain of an organization or a manufacturing enterprise engages sourcing of resources, manufacturing and then distributing the manufactured products. Sourcing of resources or procuring with regard to a manufacturing firm means the ...Show more
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Supply Chain Management (SCM) and Customer Relationship Management (CRM) Systems Executive Summary Supply Chain Management (SCM) and Customer Relationship Management (CRM) have emerged to be two of the most significant aspects in the modern day business context…
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