Undergraduate
Research Paper
Finance & Accounting
Pages 7 (1757 words)
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Valuation [N a m e] [Course][Class] [Professor] [Date] VALUATION Coca-cola Corporation Coca-cola Corporation is one the leading brands of the world that offers non-alcoholic beverages. The company is an American based multinational enterprise having headquartered in Atlanta…

Introduction

In 2011, Coca-Cola was also recognized as the most valuable brand in the world on the basis of Interbrand’s best global brand. Pepsi Corporation Pepsi Corporation is another American based multinational enterprise that operates in the food and beverage industry. Headquarter of Pepsi is in Purchase, New York. The company was formed in 1965 and since that time it has expanded its brands to more than 200 countries. Pepsi is the fifth largest food and beverage company in the world in terms of total revenue however in the North American region it is the largest company. There are more than 285 thousand employees working for Pepsi around the world. INDUSTRY ANALYSIS Food and beverage industry includes food production, distribution, retailing and catering of food and beverages. The total value of this industry in the year 2008 was $5.7 trillion. The growth rate of the industry is expected to increase at a CAGR of 3.5% and it is estimated that the total value of this industry would reach up to $7 trillion by the end of 2014 (IMAP, 4). As other industry suffered because of financial crisis, food and beverage industry was also one of the victims of recession. ...
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