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Finance & Accounting
Pages 5 (1255 words)
STA FINANCIAL REPORT Name: Professor: Course: Date: Introduction STA travel is a company that has enabled many young people to tour and adventure the world. Its areas of expertise are offering travelling and hotel services and accommodation. STA travel has specialized in organizing air transport for students in collages and their lecturers.
Marketing STA travel has a perfect market strategic plan as its branch networks are based all over the world. The company has over 68 branches and these are spread all over the world meaning the company is a common figure in over 60 countries world wide. It does not only target the youth but old people can as well us the traveling agency. The company though has a marketing plan that seems to capture the attention of mostly young people and in this case students find themselves to be the top prioritized customers. A part from being known as one of the world’s greatest travelling agency,STA travel has also invested in other business fields like hotels which are distributed all over the world. STA travel has many representatives in countries where it is based to improve its marketing for example recently it joined hands with Charleston Travel that is found in Kenya. Charleston travels has been in the market for ten years and is well know in its geographical position as good company that provides high quality services since it handles people both from within and abroad. This shows how ambitious STA travels is as it merges with small but potential companies with the aim of making them famous and in this process it markets itself in a broader perspective. Competition STA travel has ventured in two fields. ...
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