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Two Companies in the Leisure Industry - Coursework Example
Finance & Accounting
Pages 5 (1255 words)
TWO COMPANIES IN THE LEISIURE INDUSTRY London Eye is an attraction in London that competes with other popular attractions such as Madame Tussaud’s in London and other locations in Europe, the London Planetarium, Warwick Castle, Alton Towers, Chessington World of Adventures and Thorpe Park…
Hence, in addition for being a leisure getaway for the locals, it is also a tourist attraction directly competing with the above mentioned attractions. The idea conceived by a husband and wife architecture team in 1989 and with the backing of British Airways it took them one and half year to complete the project. The London Eye in particular under the operation of the Tussauds Group that is in charge of other popular attractions mentioned earlier. The London Eye had outdone other London attractions in visitors number, which is at around 3.5 million a year (Barfield, 2007). As the tallest Ferris wheel in Europe and worldwide, it has few competitors that are taller. The tallest Ferris wheel is located in Singapore and it stands 165 meters, while the London Eye stands at 135 meters making it the third tallest Ferris wheel after Star of Nanchang at 160 meters. The 32 sealed and air-conditioned capsules can hold 25 people and allow them enough room to walk around. One complete round takes around 30 minutes and because of the involved slow speed, passengers can walk on and off the capsules without it stopping to accommodate them. The current owner as mentioned earlier is the Tussauds Group that was able to buy out British Airways and Marks Barfield, the family who were among the lead architects. ...
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