The company has acquired you tube and feed burner making it easier to access entertainment through the web. It has also acquired documents termed as jotspots, spreadsheets i.e. the 2web technologies and presentations called zenters. Google Company believes in working in a fun environment to develop technology. It also aims to synchronize the information from different companies. The information provided in the search engines is targeted for users as well it is relevant (Susan, 2025). Stock analysis The company stock stood at highs of $588.19 since the upgrading was implemented. The past three months have experienced a market rise in its price earnings of 12%. The company has been able recouple its losses since the adopted upgrading strategy. The share gained 4.5% on 28/11/2009 to close at $588.19. It had lows of $587.55 i.e.-0.11% to -0.64%. The company share price stood at lows of $500 and highest of $600 in the past three month (Market watch, pp.1). The company has been experiencing threats in its advertising from Facebook that was causing the losses in its share price before upgrading. The company has spent $1.48million in lobby acts to government in an attempt to scrutinize the illegal use of internet activities. This amount has been to be the highest ever spent over the years of its operations. This report was revealed last work. Another reason causing the trend in shares is the feared mounting assault by Facebook team last week. The Facebook team intends to go public i.e. offer it shares hence tarnishes Google along the way. Google Company has intentions of acquiring Motorola Mobility for $12.5billion (Paul, pp.1). This acquisition is the biggest ever to be made by the Company. This has been viewed as an opportunity to make Google a mobile phone marker. The strategy will put the company ahead of its competitors because the latest android feature will be their patent. The threats have been seen from its competitors from the move of acquiring the android patent that belongs to Motorola. This will however consume a great deal of money i.e. a third of its cash reserve that may influence its share price. Nevertheless the company has been experiencing a long term upward of its share price for the past three months. It market analysis reveals earnings per share of $27.95 and a price earnings ratio of $21.05. Economic fundamentals The company enjoys high profits rates at the peak of the economic crisis. This has been seen towards the effects of competitors’ weakness to enter the industry of technological advances. The company’s beta stands at 1.12 currently. The company has had an upward trend in its earnings after tax for the past five years. Its growth stands at 42% compared to the industries average of 49% of net income growth. One of the biggest competitors is Apple that lies behind it. Its beta stands at 1.22. Its share market has risen by 12.5% compared to Google’s 25.19%. Its Smart technology on IPhone is however being threatened by the android phones from Google Company. Google Company stands at the highest share price rise in yesterday’s trading. The trend may be different depending on the future operations as its competitors are working tirelessly to be on the lead. I would buy shares of Google Company as they have been having an upward trend. My strategy is to watch the share price growth or decline. I would sell them if the share starts losing and buy them again at a lower price. With its high beta of 1.12, the company is a risky
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Name: Institution: Tutor: Subject: Date: Google company case analysis Overview In 1996, Sergey Brin and Larry Page, two university students, developed a search engine during their research project. This evolved to Google Inc. since 1997. The company was launched I 1998, September…
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