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PwC Pays for Priority New Recruiting Tool for College Students Gives Accounting Firm Top Billing - Essay Example

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PwC Pays for Priority New Recruiting Tool for College Students Gives Accounting Firm Top Billing

It is deals with all kind of businesses ranging from technology, accounting, auditing, insurance, construction and many others. In this paper, we are going to look at its stretch in expanding its reach as far as accounting is concerned. Its key competitors are KPMG, Ernst & Young, and Deloitte LLP. These firms are all using the same technique to expand their activities; recruiting thousand of undergraduates and graduates as well as promoting these activities through advertisements in media such as Facebook and Twitter (PwC Pays for Priority (article), 2010). PWC has chosen 60 top colleges where it will be channeling funds by sponsoring the education. The top accounting students will get recruitments in the firm as interns for undergraduates and full-time employment for graduates. The competitors have also designed their tactics, they are all competing for new graduates regardless of the current economic crisis all over the world (PwC Pays for Priority (article), 2010). The companies’ performance PCW The firm plans to recruit over 5,500 graduates and undergraduates from different colleges and universities in USA. This is the combination of both new employees and interns. Records how that it is an improvement compared to the previous years where it recruited 4,600 last year and 4,800 the year before the previous recruitment. Financial accounting records shows that the firm has been improving as far as its returns are concerned and this has been proven by its $26.57 billion revenue. This was a 1.5% growth from the previous years regardless of the global crisis; Western Europe is the largest company’s source of revenue followed by Caribbean and North America (PwC Pays for Priority (article), 2010). The firm has challenged its competitors in using techniques such as media in the recruiting process and Twitter. In the career pages of the firm, it has equipped it with online chats where recruiters discuss different issues with recruits. This was designed early last year, if any student is interested, he/she will just interact with the recruitment crew and if he/she meets the requirements, the recruit gets a chance to work with the firm (PwC Pays for Priority (article), 2010). The firm is very ready to incur more and more cost in the aim of setting up basis of recruiting its target groups; graduates and undergraduates. The purpose of this site is to design a unique way of recruiting over the one used by its competitors. Ernst and Young This is a PWC’s competitor and plans to recruit over 6,450 both the graduates and undergraduates for part time and full time jobs. This is in the aim of expanding its reach all over the world. The firm was the first to launch Facebook and Twitter pages back in 2006. The recruits have been offered a chance to ask and question about the firm since then. Deloitte LLP The firm plans to recruit over 5,000 recruits’ new employee straight from colleges and universities in US. Its ventures are in the United State, Europe and Africa. KPMG The firm plans to recruit 3,400 this year and the number of recruits to increase by 1,000 in the following year. This will facilitate its market expansion and customer services following the global requirements. In 2009, the firm designed Twitter and Facebook to support the activities of the recruiting team (PwC Pays for Priority (article), 2010). LinkedIn’s site This is a major investment by PWC; the students from the selected 60 schools can explore their careers using this site. After logging in the site using their ...Show more


NAME TUTOR DATE PWC’S PRIORITY Introduction In the recent years PWC, one of the companies in the elite list is spending millions of dollars in unusual college-recruiting technique, some of these millions are being channeled to LinkedIn; career-networking site…
Author : beaulahhyatt
PwC Pays for Priority New Recruiting Tool for College Students Gives Accounting Firm Top Billing essay example
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