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McDonald's Corporation - Case Study Example
Author : hegmannlucio
Finance & Accounting
Pages 4 (1004 words)
McDonald’s Corporation Company Description McDonald’s has become synonymous with fast food in the Western world. Since reorganizing in 1955 the company has experienced explosive growth and now is the world’s largest chain of fast food restaurants. McDonald’s is a multinational organization spanning over 119 countries and serving over 64 million customers daily ("Mcdonald's - the," 2011)…
Still, the organization has increasingly experimented with foods on the fringe of its menu, including health options such as salads and snack wraps, as well as regional specific restaurant items. Company History Founders Richard and Maurice McDonald in San Bernardino, California established McDonald’s in 1940 as a barbeque restaurant. In 1948 the brothers stopped serving barbeque and began a hamburger and fries based approach, implementing streamlined production methods (Sowell, 2009). While McDonald’s would ultimately experience the most long-lasting gains as a result of the implementation of these production methods, they was first established in 1928 by the White Castle food chain (Sowell, 2009). For McDonald’s the switch resulted in tremendous success for the small company and it was not long before they experienced demand for expansion. In 1955 Ray Kroc would join the company as the first franchise agent. Kroc would establish a McDonald’s in Des Plaines, Illinois and kick off the organization’s staggering growth numbers (Sowell, 2009). While Kroc was not an organization founder today he is perhaps most recognized as the revolutionizing organizational force. ...