This essay stresses that Diageo is a leading firm which is spread globally and conducts premium drinks business with a varied collection of outstanding labels. Diageo is mainly concentrated in business regarding beverages. The firm, based in UK, manufactures its products in different countries of the world like Britain, Ireland, United States, Canada, Spain, Italy, Africa, Latin America, Australia, India, and the Caribbean. Based on research, it is seen that they sell their products approximately in 180 markets throughout the world. Diageo is an established firm and, thus, has its own authority in the production and sale of wine. Diageo manages 17 out of 100 of the top world’s spirit brands. The firm emphasizes its prime focus on developing its international brands in order to capture a giant market share. Diageo is listed in the London Stock Exchange (DGE) and for its American depositary receipts it is also listed on the New York Stock Exchange (DEO).
This paper makes a conclusion that sales, accounts receivable and number of days outstanding or the turnover ratio provides a more or less indication of the firm’s current and future prospects. Economic recession has negatively impacted on the customer’s confidence and, thus, this has brought about a little negative diversion in business and its profits. “Diageo strength has driven competitive advantage in premiumisation”. Diageo faces competition from small and artisan wineries which also pose a greater threat to its market. An increasing competition from other drinks outside the wine industry is another threat for Diageo. Analysis of the Key Personnel within the Company: Diageo has more than 20000 talented people working with the firm. Diageo has a diverse workforce which corresponds to its widespread network throughout the globe. The staff of Diageo is committed in serving their customers, as customer satisfaction is the highest priority for Diego. The prime motto among employees is ‘
This paper is an analysis of the financial performance of the firm Diageo PLC. The financial analysis is conducted in order to serve the investors with accurate information regarding whether investments especially long term investments in Diageo PLC would be profitable for the investors or not. …
The company’s headquarter is located in London, UK and as on June 30, 2008, it had a strong work force of around 24,400 (Diageo - Annual Report, 2008). The company’s revenues for FY2009 were around ?9,311 million which was an increase of 15% over the FY2008 revenues of ?
The author states that Diageo is a worldwide company, by means of its products delivering in about 150 markets around the globe. Diageo positioned itself as a premium brand but its positioning is not perfect. It should still promote its products as a premium products as well as it should maintain its brand loyalty so it can face intense rivalry.
It is founded in line with the vision of his Highness Sheikh Saud Bin Saqr Al Qasimi, Ruler of Ras Al Khaimah. RAK Properties aims at supporting and promoting the economic growth of Ras Al Khaimah as well as assisting the emirate’s community development initiatives.
The company also employs almost 6500 employees in Africa and creating more other jobs indirectly through the use its production and distribution networks. Diageo enjoys a good brand reputation since its first Guinness export to Sierra Leone which still remains the heart of its business and is brewed in almost 20 countries before exported to several other countries (Wehring 2012, np).
In the years 1997 the company was formed by merger between two markets giant namely: Guinness plc and Grand Metropolitan plc. In the FTSE, the company has 18th raked in June 2009 and its market capitalisation touches over £ 23.
For the assignment Sage Group (SGE) and Diageo Plc (DGE) have been selected. Sage Group is a software and computer services company in UK. Diageo Plc is a leading company in premium drinks with a collection of brands across wine, spirit
coholic beverages, here Diageo has be different from its competitors in modern years, on the other hand, is the way in which its wine selling has been rather unnoticed in assessment to the advance of its global precedence brands, which have largely been focused on spirits and