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Marketing Financial Services - Essay Example

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An essay "Marketing Financial Services" claims that the global banks also facilitate expats with valuable consulting services which will assist expats to enhance their financial positions. The various services which are offered by global banks include banking products…
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Marketing Financial Services

The global banks also facilitate expats with valuable consulting services which will assist expats to enhance their financial positions. The various services which are offered by global banks include banking products as well as services in varied international market segments. The services, as well as the products, are offered in major currencies facilitating expats with better financial services in developed parts of the world. Furthermore, expats are also provided with the superior quality of financial services such as easy access as well as enhanced control over bank account with the assistance of online banking and telephonic services. The expats are also facilitated with valuable advisory services in relation to investment as well as mortgage services from specialists and trained advisers (Barclays, n.d.).The above-mentioned services are offered by global banks to expats with the intention of acquiring huge funds of financial resources from expats as they are highly skilled professionals who are sent to foreign countries by their companies. In this regard, expats are usually highly salaried. Global banks desire to acquire these funds of expats with the motive of raising their financial leverages. In the greater number of instances, it is also recognized that Expats’ earnings are higher in comparison to local employees. These funds of expats are utilized by global banks for investing in other sectors in order to improve their financial positions as well as ensure better circulation of financial resources. All these aspects will facilitate global banks in improving their financial positions as well as competitiveness. This is one of the factors or reasons for attracting expats to open the account with a global company (Telegraph Media Group Limited, 2011). ... Read More
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