An essay "Marketing Financial Services" claims that the global banks also facilitate expats with valuable consulting services which will assist expats to enhance their financial positions. The various services which are offered by global banks include banking products…
The global banks also facilitate expats with valuable consulting services which will assist expats to enhance their financial positions. The various services which are offered by global banks include banking products as well as services in varied international market segments. The services, as well as the products, are offered in major currencies facilitating expats with better financial services in developed parts of the world. Furthermore, expats are also provided with the superior quality of financial services such as easy access as well as enhanced control over bank account with the assistance of online banking and telephonic services. The expats are also facilitated with valuable advisory services in relation to investment as well as mortgage services from specialists and trained advisers (Barclays, n.d.).The above-mentioned services are offered by global banks to expats with the intention of acquiring huge funds of financial resources from expats as they are highly skilled professionals who are sent to foreign countries by their companies. In this regard, expats are usually highly salaried. Global banks desire to acquire these funds of expats with the motive of raising their financial leverages. In the greater number of instances, it is also recognized that Expats’ earnings are higher in comparison to local employees. These funds of expats are utilized by global banks for investing in other sectors in order to improve their financial positions as well as ensure better circulation of financial resources. All these aspects will facilitate global banks in improving their financial positions as well as competitiveness. This is one of the factors or reasons for attracting expats to open the account with a global company (Telegraph Media Group Limited, 2011). ...
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The paper tells that it is possible two-ways – either through telephone banking services or online services that students can access from anywhere whether in college, school, home or sitting and passing the free time in the canteen. The best part of becoming a customer of Bank AlJazira female customers is that they can remain updated on each and every transaction and that too with total privacy and comfort of operation.
The conclusion from this review states that Morgan Stanley is a well known in the financial sector and is based in the United States but has offices all over the world. The biggest strength of the company is its brand image and a large base of employees. The company also has experience of many years in the financial sector.
With time, the complexities of trade and business have been multiplied. Globalization and technological advancements are two major factors that have encouraged the international trade activities and it has also expanded the scope of trade and business. The leading world economies gradually understood the importance of international trade for bringing growth and development.
The company is listed in at least five stock exchanges in the world (London, Hong Kong, New York, Paris and Bermuda), with 220,000 shareholders in over 120 countries and territories. The organisation provides a complete range of financial services, to a customer base numbering 100 million worldwide (HSBC Annual Report and Accounts, 2009).
The researcher of this essay aims to pay special attention to types of products and strategies for the development of financial service. There are six types of new products that are in a company and marketplace. These include new-to-the-world, new product lines, additions to existing product lines, enhancement as well as revision of existing products, repositioning and cost reductions.
MCorp conducted a survey with 67 financial services firms of various sizes, across multiple lines of business, to determine the top branding and marketing priorities for 2005. These priorities depict what customers want and what is important to their financial success and how marketing affects the financial services industry.
1393). To put it bluntly, these firms are just taking advantage of the financial market's information asymmetry to increase their bottom line.
Moreover, interest rate clustering appears to be beneficial to the price setter, but when taken in the aggregate very costly for the customers.
It will then discuss market segmentation and targeting strategies to determine their effectiveness. Finally the aspects of product and promotion from the marketing mix will be assessed including their incorporation into the overall
The financial service sector has been growing at the fastest rate in the UK economy (Ennew & Et. Al, 1995).
Marketing of the financial service is quite a recent phenomenon even in developed nations of the world. The financial services industry
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