of the propository issue might be regarded as a complex study, I would like to initially address the motive of individual investors regarding investment in the UK.
We, as individuals always decipher a motive for earning huge finance within a short period of time. Even as we refer to the cultural analysis of the UK, it can be evidently observed that the societal structure is more inclined towards short-term orientation (The Hofstede Centre, n.d.). Therefore, it can be stated that UK individuals decide upon their investments with focus on yielding greater returns in the short term period which often possesses high risk factors. Undoubtedly, this particular tendency of the UK investors influences the personal investment market to be significantly volatile with limited scope of anticipation in relation to the returns obtainable from the investments made owing to the prevalence of high risks thus making it a matter of ‘good fortune’ (King, 2013). Equities, funds, bonds, preferential shares and similar other high return investment options have been thus listed among few of the mostly preferred investment tools in the UK (Evans, 2010). Accordingly, it shall be quite pious to state that individual investors in the UK personal investment market always tend to be inclined towards either assumptions or scientific judgements regarding their investment patterns. It is in this context that the investment patters observed within the UK personal investment market tends to be strongly influenced by two prominent factors. One of these factors can be identified in terms of the investors behavioural traits or their risk taking attitude while the other influencing element signifies the role of economic conditions which ultimately determines the returns to be expected from the personal investments made (Collard, 2009; Kohler & Drury, 2011). In my further arguments, I would like to focus on understanding these factors in the UK market scenario so as to determine if we can attribute