Running head: Financial Analysis Overview 1 Financial Analysis Name Institution Name COMPANY OVERVIEW Proctor and gamble famously known also as P & G is an American multinational corporation that manufactures and distributes manufacture of consumer goods (household and personal products industry)…
Proctor and gamble operates in more than 100 countries and serves around 4 billion people tall over the world through their products of around 300 brands. It operates in segments of three business units, which are - beauty, health and wellbeing, and household segment. It also has global operations group that is divided into- global business service and market development organization. These help P & G to be able to remain ahead of competitors in terms of market share and also innovative products and services to the consumers. Proctor and G amble is the largest consumer goods company in the world based on the 2011 revenues. Closely behind it are Nestle and unilever respectively. Since demand for its products continue to increase, proctor and gamble has moved into several countries in terms of manufacturing and sales. P & G now has offices and factories in Europe, Asia, Middle East and even Africa. Products manufactured by proctor and gamble cover the overall market of consumer goods. Their three business units (beauty, wellbeing and household) have products like cosmetics, skin care, hair care, fabric care, baby and family care products. With the acquisition of Gillette, P & G introduced Duracell batteries, razors and electric razors to its already rich and diversified variety of products. Proctor and Gamble’s brands are (but not limited to) Pampers, Ariel, Always, and Crest. Other than manufacturing consumer goods, which is its core business, proctor and gamble also has in recent years sponsored television series like the young and the restless. It also became the first company to produce and to sponsor a prime TV show when it produced our private world, a soap opera. It is also a sponsor of the Olympics 2012 games and other sports events. VULNERABILITY Proctor and Gamble operates in more than 100 countries worldwide. Each of the countries that it operates in has its own economy which also affects the operations of P & G. in the current world, companies face extensive challenges and threats in the course of their operations and achievement of their organizational goals. P & G being a multinational company operating in many countries, it faces a lot of competition from other multinational companies like Johnson and Johnson, Sara Lee corporation, Unilever Plc and national companies that also operate and produce consumer goods in the country where proctor and gamble also operates in. Proctor and gamble leads the pack based on revenues and variety of consumer product considerably more after acquisition of Gillette. It is able to beat global competition through product innovation (improving efficiency, effectiveness and usability of its products). It also spends more in research and development of its products than their competitors do; this ensures that their products meet the needs, wants and expectations of their potential consumers. In terms of competition and business practices, proctor and gamble together with unilever plc were accused of running a price fixing cartel, and in April 2011, the European commission subsequently fined them. Proctor and Gamble is able to lead Consumer Goods Company by having strong brand names (Gillette, dolce and gabbana and bounty), increased dwelling on research and development of its products and it has strong distribution infrastructure as compared to its competitors. Most of proctor and gambles’ products are needed in the day-to-day life of consumers. We all need to use soaps, toothpaste and skin ...
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