Name Instructor Course Date Investing in application recommendation Compatibility Compatibility of applications depends on the model of the device and the operating system in the device. MEDL company’s applications are compatible in android devices, iPods and iPads, including also best vendor, kinetic and Appspace applications…
Best vendors have subsidy in price though selling applications for the same devices as MEDL. From Tapjoy point of view, the applications are compatible for many users, hence many customers, hence the cost is less so as to reach all the end users. The prices are similar for the other applications from different companies (Marvin, 315). Time in existence It is worth noting that most companies produce applications that are in line with the technology of the day thus, considering MEDL, best vendor and kinetic they produce applications mostly for apple devices; thus, they have been in use for a short duration. There is positive feedback from customers, showing the application has the right authentications. Considering Tapjoy, the applications are in use, in windows 7 devices, thus, implying that they have been in existence over a long time. They are compatible with many devices thus gets high recommendation, and they have been in use over years thus most end users know of the good side of it. App space by Zagg has been in use since 2009. Since then it has gotten overwhelming purchase from end users (Marvin, 320). Number of registered users Tapjoy happens to have the most applications that are compatible to most devices; this implies that many users by the product. During the last audit, Tapjoy had the highest number of registered users, going up to thirty five million users per month. MEDL has shown an increase in users, due to the popularity of iPods and android devices that have Mac operating systems, thus every month the numbers of users keep increasing. Appspace from Zagg has few users due to competition from MEDL. The other companies also have fewer users, due to stiff competition from the other companies (Zelkowitz, 336). Number of applications capable of getting recommendations Again Tapjoy has the biggest number of recommendations due to its variety in applications. They have a targeting engine providing applications that have customized recommendations ranging on personal preferences of the end users. MEDL and Appspace have almost similar recommendations this is because of the fact that users are only android and apple compatible. The fact that most applications have rates and reviews as well as getting activities from a friend as they use one s page of the application, through social sharing, most applications get recommendations to the end users, thus the more the activity on the application on page, the more the downloads, thus more recommendations (Marvin, 340). Current revenue The revenue comes from the number of applications being in use, thus; the more the users the more the revenue in generation. Thus, Tapjoy having most applications and users generates more monthly income as compares to MEDL Company’s application, which has a limitation in the number of users. Projected revenue With the continuous use of apple applications, it implies that most users will be buying application compatible to Mac operating system, thus with time projections are that, MEDL and Appspace as well as companies making applications usable in apple devices will get more income than those from Tapjoy. Thus, most companies would rather make applications compatible to most operating systems (Marvin, 433). Valuable applications Applications made recently then sold to users who do marketing through advertisement and in publishing, thus through competition there is the production of ...
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