The company is in the process of determining the advantages and drawbacks of automatic feeding of data by the use of the GL software. Data extraction- this is the act of mining raw data from the accounting information system in use by the company. The question is whether the data can sustain numerous needs of the company and the accuracy of the data. Data analysis- after data has been extracted from the system, the company has to enter into the analysis stage where the details of the customers are identified to determine how they could be applied to increase the sales volume of the company. Taking Orders- customers who demand the company’s products were to make order manually, either via telephone or online ordering. This means that the activity of ordering had to be undertaken by the company staff that had to capture the requirements of the customers. Processing orders- after taking the orders, the customer service personnel of top burger had to process the customer orders to ensure that the customers received exactly what they required at the nearest stores. Delivery- burger undertook the activity of delivering their goods to the customers at their doorsteps as a way of gaining competitive edge against their competitors and as a means of increasing their sales volume. Preparation of daily sales- restaurant managers were charged with the obligation of preparing daily sales summaries that were to be electronically submitted to the company administrators the next day. The activity assists in determining the level of sales of the company. System management activities- these are the activities, which involve the maintenance of the IT system to ensure it, worked effectively and smoothly. It also ensured customer integration in the transaction processing system. Promotion activities- promotion is one of the strategies that businesses use in marketing their products to the target market. To achieve this, top burger promoted amateur athletics and other community groups to win the loyalty of the community. Question 2 I think that Top Burger business strategy drives the development of its information system. Top burger has the growth strategy that entails increasing their customer base and their lines of products. Growth strategy also involves the improvement of their number of processes. This can be justified as follows: Bob is worried on whether the increasing number of orders could be sustained by the company current systems. This means that the developments in the system is compelled by the increased number of customers i.e. the high activity during peak season require enhancement of information system. The growth in the number of sales propelled the acquisition of new equipment. Bob argued that a new machine would make automatic feeding of data possible and this would increase the pace and quality of service delivery. The multiple activities also made the management review the ability of the information system to facilitate the diverse needs (Roman, 2008). The growth in the number of activities therefore called on the need to develop IT infrastructure. A look at the companies timeline also shows that it was because of the growth record that the company decided to begin making online ordering through the internet in 2003. The first prototype was also opened as the growth continued. Moreover, Bob’s worry is on the ability of the IT system in supporting the business strategy. He is concerned with the limitation of the current system to provide sufficient internal controls, improvements because of the integration and the use of software in supporting
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