The paper presents SWOT analysis that helps the company identify various parameters for strengths and weaknesses in a business scenario. Diversification procedure requires an established in the most viable way. This will make sure that the risk attribute is no longer a problem in any undertakings. The analysis of the company and its business depicts a variety of shoes products that displays at the company’s platform. Footwear and other athletic products and accessories make up a large part of the company’s priority areas. Other key products line includes the athletic apparel, sporting equipments, athletic shoes and other internationally recognized sports gear. The strategic analysis of Nike revolves around the strong point derived by the quality products offered by the company. In the footwear products and the apparel, a lot of innovation encompasses such moves and the final products of such innovation are a high quality tailor product that engages the user. The marketing inclination of Nike products reaches a substantial market segment. The advertising procedure employed by the company reveal many product features that correspond to the actual product components. A hugely weighty issue to put in to consideration is the quality of Nike's products. The quality achievement by Nike involved a lot of market research at the inception stage. This created a stable market grounds that has continued to ensure a high demand in the mainstream products. There is a revealed competitive strategy enjoyed on a exceptionally strong point.The concentration of the company in to a large product offering is indifference. Differentiated strategy works well with Nike. The company encounters a lot of competition. Companies like Abercrombie & Fitch offers to compete products in the same field of business. Nike engages in product variation. This aims to see to it that its products meet every day specific needs of its customers. The long-standing culture of the company requires a through products review so that a high and top priority is concentrated to the home products.A high corporate culture strengthens the company’s long-term existence in its business industry. Employee loyalty and product branding necessitated a need for company branding. The achievement of such a task had an overhaul in the overall marketing strategy of the firm. Coffee cups branding and engrossing “Nike” influenced the product line of products. This further increases a high sense of promotion to the corporate company image. Nike’s headquarters does not appear like a normal office. It is branded the name “campus” to create a positive sense to the employee’s welfare. The players in the industry cohabitate in an extraordinarily way Growth Strategy of the Firm Nike’s strategy of growth focuses on the sale increment by “40% by 2015”. The demands for the products produced by Nike are attributable to technological advancement. An example can be the Nikeplus.com that has about three million followers or members. There is still a focus to concentrate much on women’s product since there is an emerging demand in today’s world. This is because of women involvement in major sporting activities than ever before.
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The firm that is analyzed in the paper is Nike, a multinational corporation (MNC). It has a variety of products that reach the market. Among the traded goods at the unit includes footwear, clothing and sportswear. There are also other products and equipments of sports. …
The company leads globally in the design and supply of athletic apparel and shoes, and sports equipment. In its 2008 fiscal year, the company recorded an excess of US$18.6 billion in its revenue and it employed over 30,000 people globally. According to The Oregon, Precision Castparts and Nike are the only Fortune 500 corporations headquartered in state of Oregon.
APPLICATION AND ANALYSIS In a sale of contract, not only explicit conditions will have to be taken into account but also implicit conditions arising out of such contract will also be taken into account by a court. Conditions or terms of a contract may be either express, i.e.
Nike is a unique brand that manufactures and sells various sportswear items and uniforms for many forms of sports ranging from tennis, soccer, badminton, rugby to track events. Nike operates many outlets in the world, for example, NIKETOWN sportswear and shoe stores; NIKE factory outlets; NIKE Women stores, and it also sells its products online.
The paper explaines broad categories of approaches, such as the fundamental evaluation and the technical scrutiny approach. The fundamental evaluation method implies the investigation of a business with the purpose of determining its approximate total worth. The technical scrutiny involves the analysis of a company’s stock price fluctuations.
The total assets and equity of the company as on Jan 2013 was over US$ 203 billion and US$ 76 billion respectively. The company’s stocks are currently trading at $69.95 at the end of Jan 2013. For the year ending 2012, the company has paid dividends at rate 0.398.
3). The indices are produced as a result of cooperation of S&P Dow Jones and RobecoSAM indices (DJSI, n.p.). In order to be included in the DJSI, the companies must meet economic, social and environmental criteria (DJSI Annual Review, p. 3). The indices apply a broad variety of country, regional and global DJSI benchmarks and thus, serve as an effective tool for investors focused on corporate sustainability oriented businesses (DJSI Annual Review, p.
Nike came into existence when Phil Knight met track coach Bill Bowerman in 1957. The two formed the Blue Ribbon Sports in 1962. Initially, the enterprise was importing high-tech sport shoes from Japan. In 1971, it began to subcontract its own shoe line and in 1972, the Nike brand was launched (Allen, 2006).
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