The paper presents SWOT analysis that helps the company identify various parameters for strengths and weaknesses in a business scenario. Diversification procedure requires an established in the most viable way. This will make sure that the risk attribute is no longer a problem in any undertakings. The analysis of the company and its business depicts a variety of shoes products that displays at the company’s platform. Footwear and other athletic products and accessories make up a large part of the company’s priority areas. Other key products line includes the athletic apparel, sporting equipments, athletic shoes and other internationally recognized sports gear. The strategic analysis of Nike revolves around the strong point derived by the quality products offered by the company. In the footwear products and the apparel, a lot of innovation encompasses such moves and the final products of such innovation are a high quality tailor product that engages the user. The marketing inclination of Nike products reaches a substantial market segment. The advertising procedure employed by the company reveal many product features that correspond to the actual product components. A hugely weighty issue to put in to consideration is the quality of Nike's products. The quality achievement by Nike involved a lot of market research at the inception stage. This created a stable market grounds that has continued to ensure a high demand in the mainstream products. There is a revealed competitive strategy enjoyed on a exceptionally strong point.The concentration of the company in to a large product offering is indifference. Differentiated strategy works well with Nike. The company encounters a lot of competition. Companies like Abercrombie & Fitch offers to compete products in the same field of business. Nike engages in product variation. This aims to see to it that its products meet every day specific needs of its customers. The long-standing culture of the company requires a through products review so that a high and top priority is concentrated to the home products.A high corporate culture strengthens the company’s long-term existence in its business industry. Employee loyalty and product branding necessitated a need for company branding. The achievement of such a task had an overhaul in the overall marketing strategy of the firm. Coffee cups branding and engrossing “Nike” influenced the product line of products. This further increases a high sense of promotion to the corporate company image. Nike’s headquarters does not appear like a normal office. It is branded the name “campus” to create a positive sense to the employee’s welfare. The players in the industry cohabitate in an extraordinarily way Growth Strategy of the Firm Nike’s strategy of growth focuses on the sale increment by “40% by 2015”. The demands for the products produced by Nike are attributable to technological advancement. An example can be the Nikeplus.com that has about three million followers or members. There is still a focus to concentrate much on women’s product since there is an emerging demand in today’s world. This is because of women involvement in major sporting activities than ever before.