Please boost your Plan to download papers
NIKE Stock Analysis - Research Paper Example
Author : lorendietrich
Finance & Accounting
Pages 15 (3765 words)
The firm that is analyzed in the paper is Nike, a multinational corporation (MNC). It has a variety of products that reach the market. Among the traded goods at the unit includes footwear, clothing and sportswear. There are also other products and equipments of sports. …
The paper presents SWOT analysis that helps the company identify various parameters for strengths and weaknesses in a business scenario. Diversification procedure requires an established in the most viable way. This will make sure that the risk attribute is no longer a problem in any undertakings. The analysis of the company and its business depicts a variety of shoes products that displays at the company’s platform. Footwear and other athletic products and accessories make up a large part of the company’s priority areas. Other key products line includes the athletic apparel, sporting equipments, athletic shoes and other internationally recognized sports gear. The strategic analysis of Nike revolves around the strong point derived by the quality products offered by the company. In the footwear products and the apparel, a lot of innovation encompasses such moves and the final products of such innovation are a high quality tailor product that engages the user. The marketing inclination of Nike products reaches a substantial market segment. The advertising procedure employed by the company reveal many product features that correspond to the actual product components. A hugely weighty issue to put in to consideration is the quality of Nike's products. The quality achievement by Nike involved a lot of market research at the inception stage. This created a stable market grounds that has continued to ensure a high demand in the mainstream products. ...