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Virgin Airways - Assignment Example
Author : carolynreilly
Finance & Accounting
Pages 4 (1004 words)
Name Professor Course Date Virgin Airways Introduction Virgin Airways Australia is a subsidiary of the well recognized and renowned Virgin Group. Virgin Group has over 300 businesses in different parts of the world and in the year 2000 it made an entry into the aviation industry…
Currently, the airline is using Embraer jets, Boeing and Airbus for its flight services and has a presence in 29 cities across Australia. The airline is also a member of the Sytax alliance and is given a 4-star rating. Virgin Airways has managed to be one of the leading airlines in Australia and around the globe. This paper aims at analyzing the nature of the business including the internal and external business environment. The paper will also focus on a discussion of the planning and strategy formulation, organizational change, and how the company implements corporate social responsibility and ethical behavior. However, the paper will mainly concentrate on the strategy formulation of the company in order to understand the competitive advantage of the company. Planning and Strategy Formulation According to Virgin Airways, its major strategies are defined as being creative in addressing the challenges facing the company. The company heavily relies on the Virgin brand name in terms of providing quality services at affordable prices (Hooley 60). The company puts great emphasis on improving its human resources by having a strong focus on values, culture and pioneer leadership. Business analysts contend that the virgin culture is phenomenon in the sense that the brand has a very strong culture that is recognized for quality and value for money. ...