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The Financial Perspective - Essay Example

This report analyzes Saatchi & Saatchi Company, an advertising corporation that at the peak of turbulent economic climates recast its strategic vision, reshuffled of its management team and merged with an industry peer, Publicis Groupe. Introduction Saatchi in the mid-1990s, new goals according to financial perspective In the mid-90s, Saatchi & Saatchi was contending with a string of harsh corporate choices. The economically lethal combination of factors pushed the management to reposition its vision and global strategy in a way that would revamp the company and ensure an operational reality. This approach, founded on balanced scorecard, rested on two overarching premises: financial perspective and customer perspective. Either of these perspectives had new goals to articulate the new, bolder, and more effective strategic agenda that would rescue the company from the precipice of corporate failure. Specifically, the management set a number of goals with regard to the financial perspective for the company. The turbulence in the early nineties, culminating in a comprehensive shakeup of the company’s structure, also resulted in the development of new financial perspectives. The new leadership set a number of goals to perpetuate the company’s financial perspective. ...
Analysis Business Units and the Strategies, and Customer Perspectives Strategies In consistency with the new strategic outlook, Saatchi & Saatchi set a number of categorizations for its various business units. The three agency

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categories were, lead, drive, and prosper, each having different strategic charges. Most business agencies fell under the ‘prosper’ category, which had a workforce of less than 50 employees and a limited potential to become a big entity. For the ‘prosper’ category, the strategic vision was to achieve high profit margins. The other agency categorization for Saatchi & Saatchi Company is ‘drive’ agency, with 50 to 150 employees, and set towards a strategic path of slight growth in revenue base and an improvement in profit margin. The third category, ‘lead’ agencies, had the largest agencies in the company, with locations in the UK, New York, and China. For ‘lead’ agencies, the company’s strategy was to drive a strategy of rapid growth through intensive investment. Saatchi & Saatchi has adopted various perspectives to tend to customer needs. According to MyStrategicPlan (n.d), customer perspectives should aim to give customers the maximum level of satisfaction. According to the new customer perspective strategy for Saatchi, the clients would get the first priority, regardless of the level of their business. In addition, agency heads were to adopt a strategy of continual innovation aimed at boosting quality and customer experience with the company, in any part of the world. In addition, the company would double its earnings per share to keep the shareholders of the company happy about their contribution


Saatchi and Saatchi: The Financial Perspective Finance and Accounting Lecturer’s Name May 8, 2012 Abstract Traditional performance measurement methodologies have fallen out of favor with regard to their application as performance measurement tools…
Author : gerholdbrenda
The Financial Perspective Essay essay example
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