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The Financial Perspective - Essay Example
Finance & Accounting
Pages 3 (753 words)
Saatchi and Saatchi: The Financial Perspective Finance and Accounting Lecturer’s Name May 8, 2012 Abstract Traditional performance measurement methodologies have fallen out of favor with regard to their application as performance measurement tools…
This report analyzes Saatchi & Saatchi Company, an advertising corporation that at the peak of turbulent economic climates recast its strategic vision, reshuffled of its management team and merged with an industry peer, Publicis Groupe. Introduction Saatchi in the mid-1990s, new goals according to financial perspective In the mid-90s, Saatchi & Saatchi was contending with a string of harsh corporate choices. The economically lethal combination of factors pushed the management to reposition its vision and global strategy in a way that would revamp the company and ensure an operational reality. This approach, founded on balanced scorecard, rested on two overarching premises: financial perspective and customer perspective. Either of these perspectives had new goals to articulate the new, bolder, and more effective strategic agenda that would rescue the company from the precipice of corporate failure. Specifically, the management set a number of goals with regard to the financial perspective for the company. The turbulence in the early nineties, culminating in a comprehensive shakeup of the company’s structure, also resulted in the development of new financial perspectives. The new leadership set a number of goals to perpetuate the company’s financial perspective. ...
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