National Bank of Kuwait (NBK) - Research Proposal Example

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National Bank of Kuwait (NBK)

Boubyan Bank, international Bank of Qatar, and Turkish bank are the associates of NBK. NBK is the first bank in the Middle East to set up an International Advisory Board. NBK plc is a subsidiary of the bank. It has two offices, one in London and the other in Paris. The bank provides retail services related to trade and finance and private as well as corporate banking services (National Bank of Kuwait, n.d.). Research Objective The objective of research is to determine the factors that led the bank to become one of the largest profitable banks in that part of the world and to determine the influence of consumer loyalty on the financial performance of the organization. The objective will also be to analyze how balanced scorecard can be made effective to identify the causal relationships between the perspective of the customers as well as the financial perspective. Research Question The following are the questions that are to be addressed. ...Show more

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National Bank of Kuwait (NBK) Contents Research Objective 3 Research Question 3 Literature Review 4 Conclusion 5 References 7 Introduction The organization selected for the research proposal is the National Bank of Kuwait. The organization was incorporated in the year 1952…
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