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Financial Analysis of a Publicly-Traded Company
Finance & Accounting
Pages 6 (1506 words)
Financial Analysis of a Publicly-traded Company- Citigroup Corporation Q1. Identify the company’s mission, vision, and primary stakeholders. Citigroup's Mission Statement is elaborated in four heads as per the following. “Common Purpose: one team, with one goal: serving our clients and stakeholders” “Responsible Finance: conduct that is transparent, prudent and dependable” “Ingenuity: Enhancing our clients’ lives through innovation that harnesses the breadth and depth of our information, global network and world-class products” “Leadership: Talented people with the best training who thrive in a diverse meritocracy that demands excellence, initiative and courage” (Annual Re
However, after conversion of preferred stock held by the US government into a common stock, US government is the largest stakeholder of the company to the tune of over $25 billion (Stempel, 2009). Q.2 Identify the five (5) forces of competition and how it impacts the company. Porter's five forces of competition describe Citigroup’s relative standing in the financial market and the impact these forces may crate on the company can be elaborated under the following heads (Porter, 2008). Threat of Entry from Other organizations Banking business requires huge resources and credibility to begin with and that will surely create an entry barrier for a new entrant. The economies of scale go in favor of the Citi as that helps Citi to provide the services to the consumers at affordable cost. There is always a moderate threat from overseas players to enter in the niche area of Citi. Supplier Power Citi is in the business of financial services. ...
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